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Publisher's Summary

Learn to make your small business marketing as simple, effective, and affordable as duct tape.

In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.

In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:

  • First, learn the basics necessary to get customers to know, like, and trust you more.
  • Next, master the essential Duct Tape System components to get your customers to contact and refer you more.
  • Finally, really get on a roll by discovering what really works and tuning your business to doing more of it.

This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.

©2011 John Jantsch (P)2011 Gildan Media Corp

What members say

Average Customer Ratings

Overall

  • 4.1 out of 5.0
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How to be a Jack of All Trades Marketer

What did you like best about Duct Tape Marketing (Revised and Updated)? What did you like least?

Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing. Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune. While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy. Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.

12 of 14 people found this review helpful

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Exactly what I was looking for and more

Would you consider the audio edition of Duct Tape Marketing (Revised and Updated) to be better than the print version?

No I had a hard time taking notes about the resources mentioned in the book

8 of 12 people found this review helpful

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  • Howard
  • Ramsey, NJ, United States
  • 04-02-12

Every Small Business Owner should listen

Is there anything you would change about this book?

NO

What was your reaction to the ending? (No spoilers please!)

NO

Did the narration match the pace of the story?

Yes

Did Duct Tape Marketing (Revised and Updated) inspire you to do anything?

Had read the book, thought the update was right on target.

Any additional comments?

Download quality is tinny

6 of 9 people found this review helpful

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  • Manny
  • Miami, FL, United States
  • 12-20-11

Amazing Amount of Practical Information! Great!

Very practical book with a couple of hundred marketing ideas! I love books like this that are real and no-nonsense.

A must-listen audio book!

6 of 10 people found this review helpful

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  • D
  • 05-09-14

Same Old Stuff, Just Rehashed

Would you try another book from John Jantsch and/or John Jantsch?

I don't think I would.

Would you ever listen to anything by John Jantsch again?

I really don't think I want to.

Would you be willing to try another one of John Jantsch’s performances?

No, his voice was a bit annoying, especially the high pitched whistle.

If you could play editor, what scene or scenes would you have cut from Duct Tape Marketing (Revised and Updated)?

All the repetitive stuff in each chapter.

Any additional comments?

None

3 of 5 people found this review helpful

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  • Blake
  • KENT, WA, United States
  • 06-09-12

This book is a must for small Business!!! Thanks

This was a amazing book I learned more about marketing in this one book than I have in 15 years of running a very Successful Automotive shop. If You want a hand book of how to run your business marketing and grow you business than look no further John is A Rock star. If You follow his model for marketing and conduct your business in A ethical and upstanding manor and support your community their is no way you can fail!!!! Oh And use a marketing Calendar. I got this book in Audio form big bonus John has a very pleasant voice and is very fun and entertaining to listen to. I am on my 3rd listen to this book and learn something new every time. Thank You John.


Blake W

Kent Washington

5 of 9 people found this review helpful

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Started off strong and then...

What disappointed you about Duct Tape Marketing (Revised and Updated)?

After having a couple of good chapters about marketing strategy, the entire book turned into specific marketing tactics he recommends (plus a bunch of plugs for his own marketing business). The main problem with spending 3/4's of the book on tactics is that it gets out of date fast (do I hear a yellow pages reference?).

What could John Jantsch have done to make this a more enjoyable book for you?

More on strategy. Less talking about tactics. Also, if my business sells retail type items then I don't think a lot of his advice would be applicable. Seemed like this was oriented to selling large B2B items like big equipment or B2B services.

What three words best describe John Jantsch’s voice?

Not unpleasant, period.

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very informative ģuide.

wonderful experience reading this boòk . it's a very good guide for marketing managers in their career perspective.thabnk you

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John Jantsch hit a grand slam with this book!

Halfway through the book I had to start over because I realized I needed to be taking notes. If you own a small business, but this book and get your own and paper ready.

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great listen

great insight into to the fundamental of marketing well layed out step by step planning

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  • Timothy
  • 07-18-16

a very good overview to sme marketing

this is a good choice for any small business owners looking to market their business on a budget. the advice is sensible, tried and tested methods.

2 of 3 people found this review helpful

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  • Paul Simister
  • 06-15-12

Excellent Book but Audible Sucks

Be careful about buying from Audible.
I assumed that, as a company owned by Amazon I would have the same easy time as I do with music downloads.
But these downloads from Audible come in a special format that means you can't transfer over to your mp3 player unless it is one of those that work. My Sony Walkman doesn't.

Not good enough Amazon - you've built your reputation on high customer trust but experiences Audible could destroy it.

2 of 33 people found this review helpful