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Publisher's Summary

Dr. Tony Alessandra Interviews Thom Winninger on Price Wars.

Thom Winninger covers tactical maneuvers to win customers over competitors in price wars by selling value and not lowering your product quality and your price. Thom emphasizes finding out what the customer values and working your presentation around that value. You must identify and define your customer’s highest need.

©1996 Dr. Tony Alessandra (P)2006 Dr. Tony Alessandra

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