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Publisher's Summary

Dr. Tony Alessandra Interviews Scott Zimmerman on One-to-One Marketing.

Scott discusses how to match your marketing messages to the wants, needs, and interests of every recipient. He talks about his system for profiling every single customer and prospect so marketing can tailor messages specifically around each and every customer’s needs. Scott says that consistent, individualized follow-up with prospects and customers is the key to sales and marketing success.

©1996 Dr. Tony Alessandra (P)2006 Dr. Tony Alessandra

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