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Publisher's Summary

Dr. Tony Alessandra Interviews Ron Finkelstein on Small Business Mastery.

Ron covers the top three of the 12 principles for small business success - the attitude of the business owner, building the right strategy, and having discipline. He says that the single biggest mistake small business owners make is that they focus on the numbers rather than the activities and behaviors. Small business owners must convey the "big picture" to their employees to get them all excited and moving toward the goals of the small business owner.

©1996 Dr. Tony Alessandra (P)2006 Dr. Tony Alessandra

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