Doug Conant has a certain methodology for collaborating and communicating with his employees. As the former CEO of Campbell Soup Company, Doug set the tone for how he wanted to build his relationships there. For Conant, it is imperative to build his relationships before he needs to, so as to be more productive in the long run. And not just with his direct reports; he made time in his day to send notes to employees around the world that he would never see day to day. Build that trust early, and then anything is possible. All it takes is two simple strategies to be an effective leader: being tough-minded on standards and performances while still remaining tenderhearted with people. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by 9 professional associations and the majority of the Fortune 500 companies.