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Publisher's Summary

Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both.

When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business at the expense of core businesses, or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners. And they struggle. Cisco believes there is a better way: Doing Both, which means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.

In this book, Cisco Senior Vice President Inder Sidhu explains why doing both is today's best strategy. Then, drawing on Cisco's hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Inder presents a complete blueprint for doing both in your organization, too. Win by Doing Both!

©2010 Inder Sidhu (P)2010 Audible, Inc.

Critic Reviews

Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders.” (Jeff Immelt, Chairman and CEO, General Electric)
“Insightful recommendations from a key executive within Cisco, the game-changing leader in networking for the Internet.” (Garth Saloner, Philip H. Knight Professor, and Dean, Graduate School of Business, Stanford University)
Doing Both brings together many powerful lessons behind the story of Cisco, a company with a long record of delivering consistent innovation and strong business results. I encourage senior executives to embrace the challenges presented in this thoughtful book.” (Dominic Barton, Global Managing Director, McKinsey & Company)

What members say

Average Customer Ratings

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  • Overall

Not much insight

The author is an executive of Cisco. Heavy on positive spin for his company and light on useful insights.

4 of 5 people found this review helpful

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  • Overall
  • Adrian Shaw
  • 06-08-11

A few absolute nuggets hidden in here

Fairly good review on Cisco strategy but a little too over-the-top resulting in a thinly guised sales pitch for Cisco. Makes out that Cisco made mistakes in the past (2000) but is a perfect organisation now. Ironically, many of the strategies that Inder Sidhu highlights as being the pillars of innovation and success are the exact ones that John Chambers recently criticised and blamed for leading the company off track (2011). I did like the concept of Cisco-on-Cisco!

  • Overall
  • Robert
  • 08-31-10

Great book

Very good book to understand how Cisco has become what they are today.... and a glimpse at what they strive to become. Competitors beware 