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Publisher's Summary

Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

©2013 Bill Aulet (P)2014 Gildan Media LLC

What members say

Average Customer Ratings

Overall

  • 4.3 out of 5.0
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  • 4.1 out of 5.0
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  • 4.2 out of 5.0
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This book is impossible to listen to (reader)

What could have made this a 4 or 5-star listening experience for you?

A different narrator that has passion for the subject

What was most disappointing about Bill Aulet’s story?

I couldn't get past 10 minutes with this; I kept having to restart because I'd tune out after a minute or so.

What didn’t you like about Erik Synnestvedt’s performance?

It sounds 'read'; no passion here. Get excited about the topic to keep the listener listening.

9 of 9 people found this review helpful

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Excellent book, horrible narrator

The narrator sounds like a pompous snob, almost ruined the book for me. The content is excellent though, two thumbs up.

4 of 4 people found this review helpful

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Good Content / Awful Narration

Would you recommend this book to a friend? Why or why not?

I would recommend the book to a friend, not the audiobook.

What was one of the most memorable moments of Disciplined Entrepreneurship?

Well thought out, methodical steps to entrepreneurship providing you already have a specific idea, passion, skill or technology.

What didn’t you like about Erik Synnestvedt’s performance?

The narrator sounded like he was holding in a sneeze or holding back tears while narrating. The narrator ruined the content. It was so poorly read that it became very easy to tune out. A shame, because I generally prefer the audio format.

Could you see Disciplined Entrepreneurship being made into a movie or a TV series? Who should the stars be?

No.

Any additional comments?

Read the book instead, do NOT get the audio version. The narration needs to be redone with a better narrator.

3 of 3 people found this review helpful

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best book on entrepreneurship ever written

Any additional comments?

Without question the best book ever written on the topic of disciplined entrepreneurship to come from MIT. This insightful book comes with a free companion online course on EdX, and the opportunity to participate in a highly selective and immersive bootcamp run by Bill Aulet in Cambridge, MA. The bootcamp is the MIT course condensed into a one week period, where the brightest minds from over 30 countries converge, along with a roster of highly notable serial entrepreneurs and venture capitalists. Highly recommended!

3 of 3 people found this review helpful

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Annoying Narration and Jargon

The narrator has an annoying way of ending his words where his voice gets raspy and the ending is stretched out. It's like he doesn't have enough breath or he's a smoker.

I bought this book with a goal to create a better small business, but the author says later in the book that this is for a large business, i.e. one that will eventually be traded on the NYSE or NASDAQ. Also, the narrator goes into Bell Curves and other stuff I don't remember from college.

If that's what you're looking for, have at it. I'm going to continue my search.

1 of 1 people found this review helpful

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Good enough for marketing tech

While ignorant of some of the most important and actionable research in entrepreneurship, and focused around tech advances that don't cause too many waves, it is good enough for someone seeking an outline of reverse-value-chain marketing (marketing that starts with end-use and works its way back to the creation of the product).

1 of 1 people found this review helpful

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Not only the WHAT but also the HOW.

Manny books focus on what you should do as an entrepreneur but never get down into the how. Excellent book to have in your toolbox.

1 of 1 people found this review helpful

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Atrocious

This may be a decent book, but this audiobook is atrocious. Very dry and boring monotoned reader. I've plowed through many books on Audible, but this is unfinishable. Yikes.

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i didn't like the narator one bit

the book is a good read, but the narator kills it with it's interpretation and smug weird voice.
i know i don't have a good voice, but i don't do audible books :)

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Does not translate to audible

Some good structural advice on startup fundamentals, but so muddled in terms of product or service, web only or hybrid as to be almost meaningless... unless you listen really hard and try to apply their examples (mostly enterprise b2b software for niche markets) to your own. And the reading did not translate well in audible... they needed 4x as many examples and after a few chapters I wanted to strangle the narrator who just oozed pomposity, also for every "step" there were 12 ancillary steps-- or so it seemed-- so you do the math trying to listen to the 24 steps plus 500 additional steps and remember anything meaningful. I absolutely respect the experience and success oF MIT bschool, so if you can withstand all of the above, there is plenty of quality advice.

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  • Ms. A. Stevens
  • 07-29-17

Good overview of things to consider setting up

This is a good overview of things to consider if setting up a business. Things that come naturally to Entrprenuers, but maybe don't to others.

I am not a fan of management speak and formular using letters. There is a little of this in here, but the rest is easy enough to listen to.

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  • Frenchie
  • 08-18-16

a must for any new business idea

practical with excellent framework guide for any new business idea or venture! highly recommended! enjoy

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  • Amanda Charteris
  • 08-10-16

An Essential Book For Entrepreneurs

I wish I had known about this book years ago. If you're about to launch a business this is a must have .

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  • Andrew
  • 08-04-16

Narration sucks but you get used it

Narration makes it difficult only in the first couple of hours, after you a while you grow used to it

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  • Miller
  • 05-02-16

Good book.

It got to deep for me. But for some one who wants to really get into being an entrepreneur and refining your business this is the book for you

0 of 2 people found this review helpful

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  • david
  • 10-23-15

Listen to something else

Any additional comments?

I have read good books and haven't left comments. Read bad books and haven't left comments. However, i feel so cheated by this monstrosity that I am compelled to leave a comment.
If you missed the fact that Bill attends MIT, you will know this by the end of chapter 1 (why, oh why didn't i stop reading here). And if you miss that chapter, continual references to his colleagues & students at MIT will ensure that you know it sooner rather than later. And if you missed that Bill attends MIT, you will know it by the end of chapter 1. Oh, don't forget Bill's students attend MIT. Aaaand so does Bill's colleagues. Aaand Bill teaches there. At MIT. Aaand this book was written by someone (that would be Bill) who attends MIT. M.I.T, Yay! And if that's not intelligent enough for you, we then get to rename common concepts so that they then become our original idea, 'cause that would give us a competitive advantage. Opps, sorry I meant that would give us Core. But wait you want more intelligence? Lets 'Lean' on someone else's concept, get all nitpicky with the wording and the claim that our bastardisation of someone else's original concept is far superior (we can do this because we are MIT).
So, unless you are dazzled by MIT, want to be a fanboy of MIT, or there is a certain teacher at MIT that you want to impress, do yourself a favour and choose a different book.

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