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Digital Marketing Journey Audiobook

Digital Marketing Journey: 6 Steps to Reinvent Your Marketing Strategy

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Publisher's Summary

After a few weeks at Premier Sporting Goods, Jim Harrison wondered if he could turn the company around. Sales were declining, products were becoming obsolete, and consumers were moving on. As Premier's new head of marketing, he faced the challenge of making the company relevant again.

Digital Marketing Journey tells the story of a marketing leader who takes six simple steps to transform an outdated company into a successful online enterprise.

In this book, Richard Blazevich and Eric Bishop offer a business fable that delivers practical and compelling advice for leaders who want to make their organization relevant in the modern era. It is a must-listen for anyone from students learning about marketing to executives wanting to transform their businesses to be successful in an ever-changing environment.

©2016 Richard Blazevich (P)2017 Richard Blazevich

What Members Say

Average Customer Rating

4.3 (6 )
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  •  
    NAGY KRISZTIAN 05-10-17
    HELPFUL VOTES
    1
    ratings
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    FOLLOWERS
    FOLLOWING
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    Overall
    Performance
    Story
    "I enjoyed this book"

    good story, enjoyed it. good tools for modern marketing. . I can recommend it.

    1 of 1 people found this review helpful
  •  
    Michael Fischer SALT LAKE CITY, UT, US 05-23-17
    Michael Fischer SALT LAKE CITY, UT, US 05-23-17 Member Since 2016

    OutdoorDesignGuy

    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "nice story, lacking strategy"
    This book wasn’t for you, but who do you think might enjoy it more?

    Someone who is looking for the basics to how to approach marketing initiatives


    If you’ve listened to books by Richard Blazevich and Eric Bishop before, how does this one compare?

    NA


    Who would you have cast as narrator instead of Chris Abernathy?

    he was good


    Any additional comments?

    this is a very basic story, lacking any strategy to approach digital marketing. I was expecting a clear guidance on how to find the right digital marketing channels, and how to do them, but this was a very basic story, entertaining yes, but no real business help.

    0 of 0 people found this review helpful

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