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Publisher's Summary

"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." (Seth Godin)

Marketing is not a department - it's the story of how you create difference for your customers.

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?

Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognize opportunities that create value, to develop products and services that people want, and to matter to your customers.

©2014 Bernadette Jiwa (P)2014 Live Loud Pty Ltd.

What members say

Average Customer Ratings

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Fantastic

What made the experience of listening to Difference the most enjoyable?

The simplicity, this book was well executed and makes an important and often over thought subject easy to handle.

Who was your favorite character and why?

The author

Which scene was your favorite?

The book is short and I enjoyed it but I could have done without listening to the examples at the end, skip that part and read the examples on her website.

If you were to make a film of this book, what would the tag line be?

Find you and your companies purpose.

  • Overall
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Not bad...

The material is good building on several well known business books that are current. It is well thought out and unique.

The book has a lot of sections and while I really like the author reading their own book, she doesn't pause between sections well (long enough), which makes it difficult to follow at times.

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Short and Unpretentious

This book woke me up to my own conclusions and warned me of care in making them. Marketing really is what difference we make people feel with everything we do as a business. Its brevity makes it even more impactful. Love it.

1 of 2 people found this review helpful

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  • DEREK
  • 08-26-17

Finding value and meaning products and services

Where does Difference rank among all the audiobooks you’ve listened to so far?

This is a terrific book that provides some very good business case studies to underline the point of Difference. Jima also provides a useful template to analyse your own business, services, and products, as well as others.

Have you listened to any of Bernadette Jiwa’s other performances? How does this one compare?

Well narrated

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  • Story
  • Angela P.
  • 04-07-17

Thought provoking

Very enjoyable and beautifully read in Bernadettes Irish lilt. Only the case studies at the end got a bit repetitive. I'll be using the difference map in my business ventures.

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  • Ms. D. Johnson
  • 02-27-17

The BEST Business book I have EVER read!

Where does Difference rank among all the audiobooks you’ve listened to so far?

I am at a redevelopment and rebranding phase in my business - Thank God I found this bookat the start of this process . it changes everything!

Any additional comments?

I'm telling everybody about this book