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Publisher's Summary

Roberto Verganti, a professor of the management of innovation at Politencnico di Milano, writes about how companies can systematically create innovations that customers don’t even know they want.

This article was first published in the October 2011 issue of Harvard Business Review.

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©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

It is what it says

Well presented article on how an organization might plan product breakthroughs. Entire article revolves around a single story but I think it is stronger for not digressing. It does not fully prepare the reader for the implementation but discusses several of the strategies.

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  • Jennifer
  • Bozeman, MT, United States
  • 11-30-11

kinda boring

I dont have much to say about this one, kinda boring, not much new info.