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Designing Breakthrough Products (Harvard Business Review)
- Narrated by: Todd Mundt
- Length: 19 mins
- Periodical
- Release date: 10-10-11
- Language: English
- Publisher: Harvard Business School Publishing
Regular price: $1.95
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Publisher's Summary
Roberto Verganti, a professor of the management of innovation at Politencnico di Milano, writes about how companies can systematically create innovations that customers don’t even know they want.
This article was first published in the October 2011 issue of Harvard Business Review.
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- Michael J Borger
- 06-17-15
It is what it says
Well presented article on how an organization might plan product breakthroughs. Entire article revolves around a single story but I think it is stronger for not digressing. It does not fully prepare the reader for the implementation but discusses several of the strategies.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Jennifer
- Bozeman, MT, United States
- 11-30-11
kinda boring
I dont have much to say about this one, kinda boring, not much new info.