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Publisher's Summary

Chip and Dan Heath, the best-selling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.

Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

Along the way, we learn the answers to critical questions such as these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?

Decisive is the Heath brothers’ most powerful - and important - book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

©2013 Chip Heath and Dan Heath (P)2013 Random House Audio

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Great book, highly recommended

This was a great book. I highly recommend it. It offers sound advice that I have already used with success in my profession.

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Great content: practical and enjoyable

Great book. This is the second book I have listened to of these authors, and I really enjoyed both. They do a great job at giving a review of the latest research in social psychology (I have read/listened to several of the books they cite), while putting the research in a more practical package than what I have found elsewhere. The case stories make their overall framework easily understandable and make listening experience very enjoyable.

Highly recommended

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  • RGlaze
  • Grove City, OH
  • 03-12-15

Worth your time

Excellent book to listen to and to take notes on. Ideal for improving business decisions and mid management and above. Also good for making personal decisions and home-based decisions.

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  • Human
  • Avon, CT, United States
  • 02-28-15

Excellent concepts for home and for business

I read many business books. There are not too many business books that I can easily put concepts into practice. This is one. From "guard rails", to spotting "either-or" traps, I've taken away useful concepts from this book.

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Great work Heath brothers!

Would you listen to Decisive again? Why?

I've listened to this a couple times, because I've gained something new with each listen.

What did you like best about this story?

I like that it provides useful tactics that work. Though many are common sense, we don't often make decisions in a structured fashion. The framework provided helps me in guiding others through their decision problems as well.

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  • Michael
  • Provo, UT, United States
  • 11-17-13

This book just made my top 5 List of best ever

Would you consider the audio edition of Decisive to be better than the print version?

I didn't read the print version, but I had zero complaints about the Audio version. It was very well presented and had to turn off. Although I do recommend going to the Authors website afterwards and printing the book's one page Decision framework. I found that very helpful.

Any additional comments?

This really is a perfect book for anyone, who makes daily decisions or needs to make a tough life changing choice. It's not a wishy-washy cheerleading book, It's a real framework for making decisions, and I love it!

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Didn't Stick

Decisive is a light breezy listen (it seemed to go fast), but didn't find it memorable or overly insightful - except for the tripwire part.

If you haven't heard/read a Heath brothers book yet, get "Made to Stick" first. It's better.

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Geared for business.

While the book is geared toward those in the business world, I found it clear and interesting.

There are many "tricks" to making better decisions discussed. One of my favorites was trying to imagine you were giving advice to a friend faced with the same dilemma you are facing. This bit of distance can be enlightening.

Not earth shattering, but useful stuff.

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  • Franny11
  • SAN FRANCISCO, CA, United States
  • 06-04-13

Good Ideas and Easy to Follow

Where does Decisive rank among all the audiobooks you’ve listened to so far?

I always like to listen to new ways of looking & solving problems. I really felt I got my credits worth with this book. I even bought the hardcover because I wanted to look up some of the suggestions and references. It is a book I will keep on my desk.

What was one of the most memorable moments of Decisive?

I really liked the stories told about Franklin and the corporate stories. They made their case for their decision making process. I am not in corporate or social science business, but I know this will help me in my personal life as well as business.

What about Kaleo Griffith’s performance did you like?

I liked his voice for this book. It was easy to listen to. Very smooth. I am glad he didn't rush or go fast because there are many points that need to "sink-in". I would listen to a book narrated by K. Griffith again

Was there a moment in the book that particularly moved you?

All the stories were so interesting and the fact that they are true just made it better.

Any additional comments?

Anyone wanting a "leg up" in business and the decision making process needs and should read this book. Now I want to listen to their other 2 books.

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Very practical ...

I found the practical steps very useful.

Just knowing the biases we have and the stats on just improving the process of decision making by involving more people makes a big difference was very useful advice.

The fact that billion dollar decisions were made w/ out even counter points being made due to confirmation bias.

Even asking people to come up w/ more than one choice so they dont get attached to a single choice.

Lots of insights ... now which audible book to buy next ... try to avoid the familiarity bias ...