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Publisher's Summary

If customer-driven service isn't already one of your organization's goals, it should be. In this program, Tony Alessandra, an expert on building business relationships, outlines some sure-fire strategies for consistently "wowing" your customers. You'll learn how to identify and exceed their expectations, build long-term relationships, and create what Alessandra calls "moments of magic."
(P) and ©1992 Alessandra & Associates

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