With great ability comes great responsibility...when it comes to using the Internet to promote your business. The Internet is the most powerful tool used to increase sales and ensnare the attention of new customers. Your company’s website and presence can either make or break how people perceive your business. This guide will equip you with all the information you need to create an eye-catching web presence that will impress your customers.
To benefit from your web presence, your website must have quality SEO (search engine optimization). Your site must walk the tightrope between having enough keywords to come up on a Google search, but must not have too many keywords, banning it from search engines. Your website has to have some kind of wow factor that captures the attention of a short-attention-spanned Internet user. And to close the deal, your website must inspire some action from that user.
Does all of this sound like a lot to swallow? Creating Killer Website Content to Generate Sales has everything you need to understand the above concepts and more. Download this audiobook now to get started on creating a successful online presence for your business.
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This book is like a 30k foot level overview of your website and inbound mechanisms, with a few deeper insights.
Nothing here is revolutionary, I'm pretty deeply involved with inbound so I know more than most, and I still gathered some nice inputs and useful ways of codifying the knowledge.
If you're new to inbound, this is a MUST.
if youre familiar with inbound, this is a nice overview refresher.