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Publisher's Summary

Advertising can be quite difficult, and making marketing copy even more so. After all, persuading others is not that easy. What's more, you're trying to entice your target audience without actually facing them.

But think about it: Why are there people who become suddenly become interested in a product or service after just reading an advertisement? This simply means that even if you are not actually presenting the product outright, it is still possible to get people to buy it. You simply need to write convincingly, and to do that you'll need a combination of communication skills, which includes knowledge of decent emotional intelligence applications as well as technical writing skills - or, simply, copywriting.

Are you worried that you're not yet an expert copywriter? Are you apprehensive about being unable to capture your readers' interest with your copy? You simply need to know what makes good copy. Others were able to do it, and so can you!

All you need to know is what's working when it comes to enticing readers and then try working on your own copy to improve your writing skills. In no time, it's possible to write like an expert!

©2015 Wailea Publishing Ltd. (P)2015 Wailea Publishing Ltd.

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Simple, straight forward, for beginners

As the title suggests, the content is for beginners. It highlights the basics in a clear and simple way, which is always valuable.

1 of 1 people found this review helpful

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Short Book

Good content, just a very short book. It doesn't get into a ton of depth.

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  • CydSid
  • 03-04-17

Simple and a good overview

I liked it! Good for beginners. This book provides a good overview of what is expected of a copywriter and easy principles to keep in mind.