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Editorial Reviews

The Internet has drastically changed the way people buy and consume, but selling directly to consumers still requires sophisticated strategies, as Bryan Heathman demonstrates in Converting Sales in the Google Era. The President of Made For Success and a highly efficacious businessman in his own right, Heathman brings his considerable knowledge of leadership traits and influence to explain how to harness the fastest-growing marketplace in the world's history: the Internet. An energetic and personable speaker, Heathman's wide-ranging experience, including time spent with Fortune 500 companies, will help overhaul the selling strategies of anybody with an interest in e-commerce.

Publisher's Summary

Harness the untapped potential of your sales territory using professional online sales techniques with trade secrets from this entertaining and acclaimed industry insider. Whether your livelihood is in the virtual world or a brick-and-mortar venture, you can put these innovative sales techniques to work for you. Harness the ability to generate leads and close sales from this veteran of more than 150 campaigns in the corporate Big Leagues.

Now you can employ the highly practical tools and tactics previously available only to Fortune 500 companies, from creating hefty mailing lists to launching powerful viral marketing campaigns. Learn how to create new sales opportunities in the digital realm and generate steady eCommerce revenues for your business!

©2008 Bryan Heathman; (P)2008 Made For Success

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