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Contagious Audiobook

Contagious: Why Things Catch On

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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.5 (2881 )
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Performance
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  •  
    Oseloka Albert Okagbue Houston, TX 06-29-17
    Oseloka Albert Okagbue Houston, TX 06-29-17 Listener Since 2010

    www.nkeano.com

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    15
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    "Clear Framework"

    This book clearly explains how things go viral. Very well done.

    Not sure that you'll make yourself viral after reading it.....but you'll at least know what questions to ask along the way.

    0 of 0 people found this review helpful
  •  
    Elliot Roberts 06-07-17 Member Since 2016
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    10
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    "I must read for any business owner or marketer"

    This is an incredible work that focuses on data and case studies to bring to light the most important aspect of a successful marketing

    0 of 0 people found this review helpful
  •  
    Jared ARVADA, CO, United States 06-03-17
    Jared ARVADA, CO, United States 06-03-17 Member Since 2015
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    5
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    "This is an awesome book!"

    I recommend this for anyone who has a message to spread. This was a great listen.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 05-09-17 Member Since 2014
    HELPFUL VOTES
    3
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    "Loved it"

    I liked it so much, I am listening to it again. There is a lot if great info that is well taught.

    0 of 0 people found this review helpful
  •  
    05-09-17
    05-09-17
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    "Remarkable and Insightful"

    the methodology and approach it suggests for creating viral products, campaigns, ideas or almost anything you can think of are useful and practical

    0 of 0 people found this review helpful
  •  
    ben 04-27-17
    ben 04-27-17 Member Since 2016
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    "great book"

    Must read for anyone looking run a business. This book touches great topics and discussions.

    0 of 0 people found this review helpful
  •  
    E. Dyer 03-13-17
    E. Dyer 03-13-17 Member Since 2014
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    "Great Read For Any Business Owner"

    This book is a great read for any business owner. Learn how to create relevant marketing that makes your brand memorable.

    0 of 0 people found this review helpful
  •  
    melissa 03-10-17
    melissa 03-10-17 Member Since 2017
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    "First audible and Keith gave a good experience"

    Lots of amazing points and definitely a good book to read on buzz marketing! Highly recommend !

    0 of 0 people found this review helpful
  •  
    Amazon Customer 03-05-17
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    "Great book"

    Nice read. Good book to boost marketing. I hope following the 6 key elements will make my objectives go viral :)

    0 of 0 people found this review helpful
  •  
    Joshua Marrufo Reeds Spring, MO 03-02-17
    Joshua Marrufo Reeds Spring, MO 03-02-17 Member Since 2016
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    3
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    "Great book! Great for all businesses!"

    Great for all businesses, especially those that don't have much of a marketing budget. Good too see what is behind some marketing campaigns and what really works and what doesnt.

    0 of 0 people found this review helpful
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  • Abhishek
    5/21/16
    Overall
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    "Getting viral gracefully!"

    explains very clearly what gets viral and how to have directed approach to get it.

    0 of 0 people found this review helpful
  • Ashley Peat
    5/4/16
    Overall
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    "Top Class book on contagious marketing"
    What made the experience of listening to Contagious the most enjoyable?

    it was informative, i learned things that i can implement


    What was one of the most memorable moments of Contagious?

    it has many interesting a relevant case studies


    Any additional comments?

    buy it u won't regret

    0 of 0 people found this review helpful
  • Sam
    United Kingdom
    2/26/15
    Overall
    Performance
    Story
    "Best read of the year"

    A must for those interested in marketing and communication. Up to date, scientific and beautifully written.

    I will be re reading it again soon!

    1 of 2 people found this review helpful

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