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Contagious Audiobook

Contagious: Why Things Catch On

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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.5 (2955 )
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Performance
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  •  
    Dr A 09-14-13
    Dr A 09-14-13

    A reader of biographies, history, and other non-fiction

    HELPFUL VOTES
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    "Smart, but painfully verbose"

    The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.

    4 of 5 people found this review helpful
  •  
    Nathan 05-15-13
    Nathan 05-15-13 Member Since 2017
    HELPFUL VOTES
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    "Excellent on all fronts."
    What other book might you compare Contagious to and why?

    The Tipping Point. It's like the sequel to the Tipping Point, which I also enjoyed.


    What’s the most interesting tidbit you’ve picked up from this book?

    Social Currency. I love that expression.


    Any additional comments?

    The narration blends very well with the content to the point the narrator sounds like he is the author. The book is a collection of lessons framed in stories that have practical application for just about any business. This is the first book that anyone of ambition should read or listen to. I've listened to it twice and will listen to it again in the future I'm sure.

    Highly recommended.

    4 of 5 people found this review helpful
  •  
    Ilya 09-19-17
    Ilya 09-19-17 Member Since 2016
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    8
    4
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    Story
    "Practical, Valuable, Focused, Entertaining"

    This book doesn't mess around at all; it dives straight into powerful, actionable concepts and doesn't waste time with anything that isn't to the point. The narration is good when sped up, the stories are fun and instructive, and the book maintains pace and focus throughout. Definitely recommending this to several friends.

    0 of 0 people found this review helpful
  •  
    ajnickmom 09-12-17
    ajnickmom 09-12-17 Member Since 2016
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    10
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    "Listening again years later"

    The ideas In This book may actually be timeless. In the field of digital marketing, a book written usually is outdated by the time it's gone to print. Strategies and tips end up feeling like a waste of time. This is not the case with Contagious. Contagious remains as valuable as the first time I read this years ago.

    If your interested in steps that can help improve your marketing execution and make an ad, product or brand go "viral" the these are key principles to design that strategy.

    I'll likely listen to this again in a year or two just to remind myself that great principles in marketing are truly timeless.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 08-23-17 Member Since 2017
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    "catchy"

    inside this book are dome very useful concepts and some valuable information as well. it's a pretty decent buy!

    0 of 0 people found this review helpful
  •  
    Alessandro Orlandi 08-09-17 Member Since 2016
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    "I loved it"

    The book is very interesting and the interpretation is very good. Must read if u want to know more about marketing

    0 of 0 people found this review helpful
  •  
    Annelyn Sanchez 07-28-17 Member Since 2017
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    5
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    "informative"

    It was nice to learn all the reasons things go viral. good read to learn.

    0 of 0 people found this review helpful
  •  
    Jennie H 07-19-17
    Jennie H 07-19-17 Member Since 2016
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    8
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    "Great book!"

    This book will challenge you to think differently about how one needs to tell their story to sell their products.

    0 of 0 people found this review helpful
  •  
    angelica 07-18-17
    angelica 07-18-17
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    4
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    "So GOOD that I want a hard copy!"
    Would you consider the audio edition of Contagious to be better than the print version?

    I've only done the audio edition, but after listening to the book, I now want a hard copy of it so that i can always reference back to what I learned.


    Was this a book you wanted to listen to all in one sitting?

    YES! I literally could not get enough of it. The book was every bit of its own title. It was CONTAGIOUS!


    0 of 0 people found this review helpful
  •  
    Mohammed Al Mutairi 07-18-17 Member Since 2016
    HELPFUL VOTES
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    "got me open to a whole new level of marketing"

    loved this book.
    a very great book about markiting strategy rich with examples from today's world branding and marketing.
    its that kind of book you will listen to it again and again.

    0 of 0 people found this review helpful
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  • CJL Review
    4/18/17
    Overall
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    Story
    "Good practical suggestions and insight"

    Really easy to relate to stories and intelligent insight. Making messages that work will be .... delightful!

    0 of 0 people found this review helpful
  • Jo Menneer
    3/24/17
    Overall
    "If you want your business to thrive-read this"

    The research is excellent in to why some brands work or not. I have a small business and will definitely use the strategies later out in Contagious.

    0 of 0 people found this review helpful
  • Geraint Clarke
    3/18/17
    Overall
    Performance
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    "Incredible food for thought"

    I got loads of campaign ideas from this book. Great reader too. Perfect on 1.25x the speed.

    0 of 0 people found this review helpful
  • Shah
    3/10/17
    Overall
    Performance
    Story
    "Excellent read on the recipe for virality"
    Would you recommend this audiobook to a friend? If so, why?

    I have recommended this book to two entrepreneurs and a friend working in marketing as the techniques can be applied to a significant range of businesses. The added benefit is that the examples chosen to demonstrate these techniques are real world scenarios which many people can relate to.


    Who was your favorite character and why?

    NA


    Have you listened to any of Keith Nobbs’s other performances? How does this one compare?

    I have not listened to any of Keith's other performances. Keith is a talented narrator. These type of books have a vast amount of great content but could be difficult to deliver. Keith was highly engaging and kept me wanting more.


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    It made me smile. I looked back at my past and could count numerous times that I have been a subject of contagious content.


    Any additional comments?

    If like me, you've wondered how a video has got so viral or why the same story has been shared by multiple people. then this audiobook may help to answer some of those questions, in a very engaging way.

    0 of 0 people found this review helpful
  • Matthew
    1/29/17
    Overall
    Performance
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    "I usually hate business books but...."

    I usually hate business books but this was far more practical and useful than any other.

    It almost gives you a list of reasons why products will take off. Granted most of the principles apply to branding but I do actually believe it offers a lot to people choosing product selection.

    0 of 0 people found this review helpful
  • GOH
    12/20/16
    Overall
    Performance
    Story
    "Good explanation with excellent examples"

    This is a great book filled with real life examples of things going viral and the author's well thought out explanation of how they went viral.

    0 of 0 people found this review helpful
  • Przemek
    11/18/16
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    Performance
    Story
    "Essential for EVERY adman and entrepreneur!"

    The reseaech here is cutting edge. This should be in every advertising degree compulsory curriculum

    0 of 0 people found this review helpful
  • M. Millward
    9/5/16
    Overall
    Performance
    Story
    "Amazing - worth x100 the price"

    Essential must have for any business owner, whether you have a product, person, information or anything else - this book is a must sell

    It is the bible for virality

    0 of 0 people found this review helpful
  • patrice
    6/20/16
    Overall
    Performance
    Story
    "Insightful, inspiring and priceless"

    The best book I've read in about 10 years! Absolutely amazing, a real game changer!

    0 of 0 people found this review helpful
  • Stephen Lowrey
    6/2/16
    Overall
    Performance
    Story
    "Don't buy this book! It's my secret weapon..."

    This is one of the best books I have read in a long time. Many new ideas and reinforcement of many suspicions one has in how people react. Great stories backed up with facts and figures, easy to understand and I can't wait to put some of this into practice.

    0 of 0 people found this review helpful

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