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Publisher's Summary

This article from Harvard Business Review addresses the changing view of strategic planning. Authors David J. Collis and Cynthia A. Montgomery of Harvard Business School discuss a different approach to strategy: the resource-based view of the firm (RBV). They define this approach and illustrate its applications for strategic planning - and demonstrate the RBV's effectiveness with such companies as Newell, Cooper, Disney, and Sharp. This article originally appeared in print in the July-August 1995 Harvard Business Review and is now available in audio format exclusively through Audible.
Want to sharpen your leadership skills with previous editions of the Harvard Management Update? You can find past issues from 1997 to the present by clicking on matching edition under periodicals.
©1995 by the President and Fellows of Harvard College, All Rights Reserved; (P)1997 Audible Inc.

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