This Element is an excerpt from Outsmart!: How to Do What Your Competitors Can't by Jim Champy, available in print and digital formats.
Jim Champy shows how to reignite business growth by changing your business's frame of reference, expanding its identity, and competing on a newer, larger playing field. Jeffrey Housenbold became CEO of Shutterfly in January 2005. Within two years, he had turned Shutterfly into something much bigger and smarter than an online photofinisher: he'd turned it into an Internet-based social-expression and personal-publishing service that helps consumers "share life's joys, stay connected, and preserve memories".