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Publisher's Summary

How honesty, competency, and caring will make you rich.

Throw out the sales manual. Get off the motivation elevator. Clients First is a two word miracle that can change your life. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just ten years - a feat never before achieved. Here, they explain the three keys to putting your clients first that helped them create one of the most successful realty firms in the U.S. Each of the three keys is important and can stand on its own. However, the success you can achieve when following the Clients First program can only be reached when all three keys are used in coordination.

  • Explains how honesty ensures a strong client relationship
  • Details the ways in which competency pervades all aspects of a client's perception of you
  • Shows how being a caring individual can win over a client on a personal level
  • Unlock your potential by putting these to use in your life and your business.

    ©2013 Joseph and JoAnn Callaway (P)2012 Audible, Inc.

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    Impossible to listen to

    All they do is repeat the same line over and over again. If you're having trouble going to sleep, read this. Problem solved.

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    every agent should adopt this philosophy

    great book with great content good stories to carry the message. the philosophies of principal shared in this book could apply to any service-based business. a great model to adopt a platform to be successful.