Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. After all, we are what we click.
Bill Nancer uses composite search engine data to look at everything from our most private fears(a search engine doesn't judge) to understanding the prime selling season for prom gowns (January!) to predicting the newest social networking craze months before most of us have even heard of it.
The internet has changed the way we get informaiton, and the our search for information reveals much about our thoughts, feelings and ultimately behavior.
If you like puzzles, or are interested in why we do what we do, this book may fascinate you as it did me.
5 of 5 people found this review helpful
Aweful! This audiobook is useless. He spends 20 minutes talking aout internet porn sites. There is absolutely zero useful information in this book! Click off this one and click on a different audio book. Try World Wive Wave instead! Do NOT buy this book!
2 of 9 people found this review helpful