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Publisher's Summary

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.

This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

©2009, 2011 Tim Brown (P)2011 HarperCollinsPublishers

What members say

Average Customer Ratings

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  • Cameron
  • Montreal, QC, Canada
  • 09-10-12

Starts strong, then becomes an Ideo advertisement

The first couple chapters are quite informative and useful. It lays out design thinking in a clear way and goes through what it involves, how to use it properly and effectively, etc. However, after that the rest of the book is just a long list of different projects that Ideo has done and changes it's undergone. I've walked away knowing a whole lot about Ideo and decent amount about design thinking. Overall, a good book though it could have knocked off an hour or so of the case studies.

12 of 12 people found this review helpful

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Interesting concepts but an ad for company.

Great examples of design thinkers.
As a technologist it is important to step away.
Compelling stories of 3rd world stories and startups

I would love to work at that company, but better to start your own dream :)

3 of 3 people found this review helpful

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Required reading

This is part of the change management MBA program at Friends University. I enjoyed the audio so much more then just reading the book. It really came alive.

1 of 1 people found this review helpful

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An interesting listen.

I found this book to be more about the design thinking ideologies and less about the actual design thinking techniques. If you are looking for a book that outlines the process and complexities of design thinking and how to use it with your own inventions, you may want to skip this book. If you're looking for a sweeping overview of the design thinking methodology from the perspective of the CEO of IDEO, then it's definitely worth listening to. It really depends on where you're coming from. For those that say this book is merely a chronicle of all the great work that IDEO has done, you're right. It was written by their CEO! Go figure.

1 of 1 people found this review helpful

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Very good book.

I found interesting how Tim Brown distinguishes the designer from the design thinker I need to better understand his point of view.

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Decent story

This tries to make every problem solvable through design thinking, but the examples he used have often not panned out (many years since the book is written), so it's hard to think that he is correct in all he is saying.

The orator is very clear and easy to understand, but he emphasizes almost every word and that makes you miss what should be emphasized and makes it a bit droning, and he doesn't feel very connected to what's being written. Good orator for a different book.

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Interesting!

A very interesting book despite my perception of it being a bland topic! Well done.

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holistic view of change and problem solving

Would you ever listen to anything by Tim Brown again?

yes

Any additional comments?

I completed Change by Design this week based on a recommendation. It is a good leadership book that could be enjoyed by non-business leaders as well (everyone can be their own leader) The book offers a point of view pertaining to design thinking. Design thinking in short is looking at something from a more holistic view. The book gives several examples where a design team (IDEO) discovered that a business was looking at a particular issue all wrong. This was a bit of a brag book about IDEO and what they accomplished rather than a how to book on design thinking.

The general message is good and that’s what matters.

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Very Abstract and hard to follow

For me it was hard to follow!
I has very long sentences containing a lot of abstract information, no action points.
The reading has no intonation.

The content is very interesting but not revolutionary, don't expect a new way of thinking about design, or an actionable framework that you can implement in your organization.

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Design at the speed of change

An excellent book on design thinking and customer-centric business. While the examples are becoming dated, the content is becoming increasingly important in the face of rapid change