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The New York Times best-selling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires listeners to Rise and Grind their way the top.
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
When Janey Sweet, CEO of a couture wedding dress company, is photographed in the front row of a fashion show eating a bruffin - the delicious lovechild of a brioche and a muffin - her best friend and business partner, Beau, gives her an ultimatum: lose 30 pounds or lose your job. Sure, Janey has gained some weight since her divorce, and no, her beautifully cut trousers don't fit like they used to, so Janey throws herself headlong into the world of the fitness revolution.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
It's 1985, and at Oxford University, Pimm's, punting, and ball gowns are de rigeur. Ursula Flowerbutton, a studious country girl, arrives for her first term anticipating nothing more sinister than days spent poring over history books in gilded libraries - and, if she's lucky, an invitation to a ball. But when she discovers a glamorous classmate on a chaise longue with her throat cut, Ursula is catapulted into a murder investigation.
As an assistant publicist in Hollywood, Nicola spends her days (and nights) sweeping up the scandals of singers, movie stars, and TV actors. Fresh from Ohio, she's rapidly discovering the real Hollywood is rotten under its glittering skin. Everyone is a hustler with a hard bottom line and a soap opera sob story. When she breaks her own rules and starts dating a movie star, the Los Angeles scene starts to spill into her own life.
The New York Times best-selling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires listeners to Rise and Grind their way the top.
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
When Janey Sweet, CEO of a couture wedding dress company, is photographed in the front row of a fashion show eating a bruffin - the delicious lovechild of a brioche and a muffin - her best friend and business partner, Beau, gives her an ultimatum: lose 30 pounds or lose your job. Sure, Janey has gained some weight since her divorce, and no, her beautifully cut trousers don't fit like they used to, so Janey throws herself headlong into the world of the fitness revolution.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
It's 1985, and at Oxford University, Pimm's, punting, and ball gowns are de rigeur. Ursula Flowerbutton, a studious country girl, arrives for her first term anticipating nothing more sinister than days spent poring over history books in gilded libraries - and, if she's lucky, an invitation to a ball. But when she discovers a glamorous classmate on a chaise longue with her throat cut, Ursula is catapulted into a murder investigation.
As an assistant publicist in Hollywood, Nicola spends her days (and nights) sweeping up the scandals of singers, movie stars, and TV actors. Fresh from Ohio, she's rapidly discovering the real Hollywood is rotten under its glittering skin. Everyone is a hustler with a hard bottom line and a soap opera sob story. When she breaks her own rules and starts dating a movie star, the Los Angeles scene starts to spill into her own life.
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
The Vanity Fair Diaries is the story of an Englishwoman barely out of her 20s who arrives in New York City with a dream. Summoned from London in hopes that she can save Condé Nast's troubled new flagship Vanity Fair, Tina Brown is immediately plunged into the maelstrom of the competitive New York media world and the backstabbing rivalries at the court of the planet's slickest, most glamour-focused magazine company. She survives the politics, the intrigue, and the attempts to derail her by a simple stratagem: succeeding.
As a member of Scotland Yard's elite Royalty Protection Department, Inspector Ken Wharfe was personal protection officer - in other words, bodyguard - to the late Diana, Princess of Wales, during the years that saw the final breakdown of her marriage and her separation from Prince Charles. In that time he became a close friend and trusted confidant who shared her most private moments. His intimate firsthand account provides an affectionate, if not always uncritical, insight into this complex, troubled, but ultimately deeply fascinating woman.
Are you tied to a nine-to-five workweek? Do you work hard making someone else rich? Are you financially free - the sort of free that ensures you spend the best part of your day and week, and the best years of your life, doing what you want? Would you like to retire from wage-paying work within 10 years? Why not build and follow a plan that allows you to live the life of your dreams?
Actress, director, entertainer Joely Fisher invites listeners backstage into the intimate world of her career and family with this hilarious, irreverent, down-to-earth memoir filled with incredible, candid stories about her life, her famous parents, and how the loss of her unlikely hero, sister Carrie Fisher, ignited the writer in her.
From Cat Marnell, "New York's enfant terrible" ( The Telegraph), a candid and darkly humorous memoir of prescription drug addiction and self-sabotage, set in the glamorous world of fashion magazines and downtown nightclubs.
From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex.
Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie's baby pictures a little like a street drug deal?
After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling - a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine.
With the benefits of Piazza's unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne in 12 fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
How I Heard About The Book...
This book had been sitting in my Audible wish list for a while before I downloaded it, so I can't recall the exact referal... but I think it might have been mentioned in a Dan Kennedy newsletter a few months back.
The Lesson/Argument in Three Sentences...
There is no real applicable lesson in here, as the book is basically a documentary in print detailing how the quote unquote, famous, actually make their money and play the fame-game. It also talks/reveals a lot about the mechanics of the entertainment business; covering things like how to "buy an Oscar win" . I guess if you are trying to be the next Paris Hilton it may help you forecast/project/plan out your income streams, but it's more of a education on 'how the game is played' than a playbook.
Why Read/Listened To It ...
Maybe you're not obsessed with celebrity like Fleur (my wife) is, but if you are at all interested in learning the economics of fame' this is well worth a read.
And if you're not overtly interested in discovering how celebrities earn their income', you should! 'Celebrity' is one of the largest, hottest and most in-demand industries' ... and as savvy entrepreneurs we should continue to stay abreast of other industries and how they work ... especially if we want to partner with a celebrity on an endorsement deal (and there a are only a few better ways to get attention in this day and age than with a celebrity spokesperson)
Other Similar Books Worth Checking Out ...
Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your Business - Plus Yourself - Rich and Famous - Jordan McAuley [If you want to go down the path of using a celebrity to promote your business, project or charity; Jordan's book covers the 'how-to', that 'Celebrity Inc' left out.]
Trust Me, I'm Lying: Confessions of a Media Manipulator - Ryan Holiday [Ryan pulls back the curtains on the media and blogosphere in a similar way; but Ryan mixes his own experiences in with the investigator/reporter angle.]
What Was Missing ...
The celebrity industry is so large that this book could become a series, exposing every trick under the sun celebrities use to cash-in on their fame. There isn't one specific 'monetisation' strategy I was left wanting to know more about .. but a sports version of this book is something I would really enjoy.
1 of 1 people found this review helpful
Very informative; this is an excellent title encompassing all aspects of celebrity monetization. Piazza puts celebrity gossip and scandal into a business perspective. I am not a regular follower of celebrities and popular culture, and yet I found this title to be of exceptional interest.
What was one of the most memorable moments of Celebrity, Inc.?
Who knew Oscars were campaigned for like the presidency? As much money, spin-doctoring, and rhetoric goes into an Oscar campaign as any run for office. I'll never look at the Academy Awards the same way again!
This was a surprisingly interesting book! While it is pretty common knowlege that a lot of the things in the media about celebrities are "staged", this book puts a whole new spin on it and even causes you to see things in a different light. Why do people hate Lindsay Lohan but love Charlie Sheen? Do celebrities really plan thier hook ups and break ups around their careers? Do publicists tip off photographers when thier clients go places? You have to read it to find out but its all in there and you wont look at celebrity headlines the same way.
A little out of date, but the principles remain. Good for people applying for a reality tv show.