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Publisher's Summary

Stefan Michel, a professor of marketing and service management at IMD, in Lausanne, Switzerland, writes about how a new framework can help businesses spot missed opportunities.

This article was first published in the October 2014 issue of Harvard Business Review.

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©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.

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  • Kenny Marshall
  • 11-03-16

Great article

Another great article from HBR. All of them are worth listening too, especially the free ones. Great ideas, though processes and solutions.