Ca$hvertising

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Narrated by: Johnny Heller

Length: 6 hrs and 17 mins

Publisher's summary

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.

In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

• How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
• Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
• Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
• How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
• How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
• The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
• How to install persuasive images in people's brains - learn how to direct how people think about your products and services
• Why people really buy your product or service - sorry, but it's not what you think
• How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
• Long vs. short copy: Which is really best for response? Don't believe the lies!
• How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
• How to turn ordinary words into copy that motivates, influences, persuades
• How to cause people to mentally demonstrate your products...before they buy
• How emotional words melt sales resistance like a red-hot knife through butter
• And much more

©2009 Drew Eric Whitman (P)2017 Vibrance Press

amazing book

very interesting book it teaches you a lot about how to sell and the psychology behind it

I love how the narrator breaks it down

Not a boring listen at all. I love the narrator's description on products. he really take you there.

Required reading for marketing

If you are in sales or marketing, this is Required reading.

It covers the basics as well as more advanced techniques

The excellent examples and studies.

I've been in the advertising industry for 25 years and this book is probably the best book you could read on the topic to give you a helpful overview.

The examples and studies in Cashvertising are perfect for coming up with an Effective Advertising message for your business.

While there is much more to know, to be a top professional in this industry - Cashvertising will give anyone a great start at creating a great marketing message.

Exceptional Book!

There is a ton of information jampacked into this book that is extremely helpful and very timely. You won’t waste your time listening to this one!

Great book

Wonderful book on marketing definitely helped me implement some new techniques when it comes to marketing my small business.

Highly recommended

This book is now a classic for advertising. so much insights into the advising world.

Great book! Very highly recommended!

Great! Loved it! Breaks everything down in an actionable way. I bought the physical book, too.

Amazing sales book

Not all the information was useful to me but in general, the whole book has great tips and knowledge to implement on your business.

Great book

Great book little outdated but still has great tips and tricks that are effective. More social media would be great.