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Publisher's Summary

Learn the secrets of direct-response marketing with the man who created the George Foreman Grill campaign.

In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now gives you the secrets behind the successful campaigns that catapulted products into millions of homes.

  • Find out how to use direct response to create a "self-funding" marketing campaign.
  • Learn the techniques to building offers that will get people to respond to your products.
  • Use "high-touch" direct response marketing to build brand equity and drive sales at retail.
  • Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands.

Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else. Buy Now to launch your products and campaigns to new heights - and connect with customers as never before - with Cesari's market-leading insights.

©2011 Rick Cesari (P)2012 Audible, Inc.

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Average Customer Ratings

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definitely recommend

I will definitely buy a physical copy
I didn't expect for this book to be enjoyable due to its topic, boy was I wrong. it was worth listening to it. the narrator did an outstanding job. his mood kept my attention. for those wanting to know more about marketing. add this to your list as a must.

1 of 1 people found this review helpful

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Great place to learn the basics of marketing

This is a must read book for anybody with a business. My basic background was not in strategic business marketing. However, this book has not only brought my net profit up in all of my businesses. It has also generated significant concepts and ideas to drive my business on a global scale after applying what was discussed to my businesses. Period, this book works!

Thank you,
Rick and Ron for writing what I call a master piece and great job Mr. Bray in your enthusiastic narration.

  • Overall
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some good bits, but mostly just an advertisement

Would you try another book from Rick Cesari and Ron Lynch and/or R. C. Bray?

probably not

What could Rick Cesari and Ron Lynch have done to make this a more enjoyable book for you?

More useful information and how-to's, less talking about how amazing your firm is. the book served essentially as a long-form advertisement discussing their firm's incredible bredth and depth of experience, and had an implicit (so you should hire us to take care of this for you) after almost every paragraph. There were certainly some useful pieces of information, though, so it gets 3 stars in my book.

What about R. C. Bray’s performance did you like?

Excellent narration.

What did you take away from Buy Now that you can apply to your work?

consumers think in $20 increments, and the difference between how men and women consider purchases

  • Overall
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  • Jefferson
  • Jacksonville, NC, United States
  • 12-17-12

Overall this is a fantastic book

It gives great insight on the foreman grill success. I don't normally take to doing reviews but since I'm so satisfied with this book I figured I would.

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  • Pat
  • Pleasant Grove, Utah, United States
  • 11-29-12

Good "real-life" history on direct responce

Would you consider the audio edition of Buy Now to be better than the print version?

I am sure both audio and print would be fine.

Any additional comments?

The books is sold as a how-to, and a good bit of the book is history of the authors DR business.The details and how-to starts in chapter 10, and I thought those details were a bit lite, I would like more information and resources to contact to get a start in the business.

0 of 1 people found this review helpful