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Publisher's Summary

You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.

©2010 Simon Middleton (P)2013 Audible Ltd

Critic Reviews

"Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand." (Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire)
"…lays out [all] the right questions for anyone launching a brand." (Director)

What members say

Average Customer Ratings

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  • Francis Hill
  • 04-04-16

Exactly what the title says, brilliant!

I recently started a business, this book helped me uncover many flaws within my brand, my story and business plan. If you have a business or in a business that involves a great deal of marketing. I highly recommend this book, some of it is obvious but there are lots of golden nuggets within. Thanks, F.

8 of 8 people found this review helpful

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  • John
  • 01-09-15

Easy to Use But In Depth

A great guide to brand for any small business or indeed any business owner really as it explains the process in a useful broken down real world fashion . Even if you can hire a brand person listen to this first so you can ask better questions and therefore get more out of them .

12 of 13 people found this review helpful

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  • philip wells
  • 11-22-16

Need the physical book

Would you listen to Build a Brand in 30 Days again? Why?

A great book to get you thinking about brands and what it consists of. However if I had a choice now, i'd get the physical book as there are lots of activities during the book which would be far easier to refer back to.

4 of 4 people found this review helpful

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  • Amazon Customer
  • 10-30-16

Worth every minute.

Clear English speech. No name dropping and side lining as found in US books on the same subjects, Absolutely packed with information about how to go on. Forget the rest, this is the best! You won't be disappointed!

2 of 2 people found this review helpful

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  • Alev Haddadieh
  • 07-14-16

Excellent tips for branding

it's an excellent book sharing the well tried and tested branding tips. the author has also recommends top bookstore read further on branding.

2 of 2 people found this review helpful

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  • Miss E Santiago
  • 09-16-17

Great book. Simple and direct. Very accessible.

It is easy to understand and jargon free. I like the fact that it gives workouts at the end of each chapter so that you know how to apply what you've learnt. Very pleasant performance by the author too.

1 of 1 people found this review helpful

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  • Gulcan Akbas
  • 08-13-17

Great book but....

I think this is a brilliant audio book that really delves into the world of branding in great detail. But I think a hardback copy would be better as there are loads of exercises to do. Having it in front of you on paper would be a lot more helpful.

1 of 1 people found this review helpful

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  • Wendy
  • 01-21-17

Superb listening and great tool.

This book gives you a wonderful understanding about how to get a step in the right direction when starting your business. Great book.

1 of 1 people found this review helpful

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  • JOHN
  • 11-01-16

Comprehensive guide for new brands

An excellent walk through of a step by step process from an experienced person for those starting a brand or developing a relatively new one.

1 of 1 people found this review helpful

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  • Phill
  • 12-01-17

Informative

Some good ideas and a simple approach. Easy to follow small and powerful steps to take.