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Publisher's Summary

David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.

This article was first published in the December 2010 issue of Harvard Business Review.

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©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.

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  • Overall
    4 out of 5 stars
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new view to marketing

This review is really different view to marketing. New approach is to focus on internet community and get best reviews to make your product viral and to achieve best recommendation score.

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  • Fernando Rose
  • 10-21-17

A Great listen in 30 minutes

although the article was exceptionally well read it was difficult to grasp some concepts as someone new to this area of business.

I will listen to it again

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    5 out of 5 stars
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  • enmac
  • 03-13-17

a must read for digital marketers

Valuable insights
Just the right length to hold attention and mean that I immediately replayed to ensure I missed nothing