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Publisher's Summary

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand.

Branding: Brand Identity, Brand Strategy and Brand Development is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success. 

Globally recognized brands all follow these tips, and it's mandatory that you do, too. You don't just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful mega-brand that people everywhere know about and recognize. 

Don't just take our word for it. If you're ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is start listening and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you'll have left to answer is: What is the view like from the top?

©2017 K. L. Hammond (P)2017 K. L. Hammond

What members say

Average Customer Ratings

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  • 4.9 out of 5.0
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well done

It's clear and concise so you don't need an MBA to decode it. Make sure you have a fresh clean notebook ready to go when you sit down with Branding Basics. It gets straight to the point of things to get you into action around your business, non-profit, or hobby immediately and you are left with so much clarity going forward.

1 of 1 people found this review helpful

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Good Overall...

K. L. Hammond used many fun examples and great references that just added a wonderful cherry on top to this learning adventure. I can't recommend this book enough!
loved it..

1 of 1 people found this review helpful

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genious guide

t I REALLY love is that she taps into the fact that your brand IS your passion manifested - there are reasons why we all create the companies we do and she shows us the path to letting the world not only know why you are doing what you are doing but also connect to that purpose on a genuine level. This little book will be your back pocket playbook for years to come.

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nice book

Branding Basics for Small Business is essential reading for any business owner, regardless of how new or established your business is. The book is easy to read, full of humor + great real world examples. Just understanding the concept of branding is tough enough, but with this book as your guide, you'll not only "get it", you'll be able to do something great with that knowledge.

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a good book for small prrojects

If you’ve ever wanted to learn more about how branding can help your small business, this book will help you succeed. (Full disclosure: I was honored that my book, Reinventing You, was cited as one of the resources in the back of Branding Basics for Small Business.)

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extremely good

This book contains a good overview of brand. A good read. Learned lots. But I think it needs more detailed explanations on how to actually create a brand strategy from beginning to end.

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valuable

I have the book after hearing the author speak recently. Despite the title, her no-nonsense approach to branding works well for businesses of all sizes. She offers great advice about brand consistency, and a practical process for arriving at an authentic brand position

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highlyy recommended


If you struggle with why you need a brand, this is your book. author lays it out in language you can understand with exercises that will directly impact your business. Why else a business book if you can't apply it right away? Highly recommended...but you have to actually use it to see the results

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helpful

Intelligent, Intuitive, and Inspiring book by Maria Ross.
Fresh approach to a misunderstood topic. Great information for any type of business or non-profit.
I found the information extremely helpful!

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great book

Lots of tools, steps of what to create, resources and examples. I warmly recommend this book whether you are looking to brand your company or personal brand.

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  • Jesse
  • 01-21-18

follow along, and achieve success.

Any additional comments?

Great audiobook. I love that it's really a how-to guide instead of a long, pompous book filled with all kinds of philosophical dust. Listen to this book, follow along, and achieve success.

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  • Nikolay
  • 01-21-18

An awesome book on branding

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I joined with Jhon at his office, such a nice person. This book is not only well planned but the content makes the many tasks required in building a brand clear for anyone in the method of doing so.

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  • Waylan
  • 01-21-18

Insightful and easy to follow

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Insightful and easy to follow; this book gave me an exact way and thought the method of Brand Development. Highly suggested to anyone looking to start a new company or to update an existing brand. As a serial organizer, I wish I had this book a decade ago!

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  •  Nikolai
  • 01-21-18

Branding is such a vital process

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Branding is such a vital process that affects EVERY aspect of an organization at its most fundamental level. This is a must-listen book for serious entrepreneurs!

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  • Bart
  • 01-21-18

I love the book and so will you.

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This book was written for me. It covered and strengthened many of the beliefs and thoughts I have regarding Branding but it also tested my thinking and taught me some new things. I love the book and so will you

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  • jenny
  • 01-20-18

eye-opening ideas

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As a commercial services expert looking to grow my business and my brand, Brand Identity was a complete, eye-opening ideas and suggests a whole new way to build customer connections: using excitement, exciting research, problems, and traps.

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  • tirol
  • 01-20-18

Really helpful

Any additional comments?

How to make sure that branding is sustainable and has the advantage. In our moving world of trends and story turns, a corporate brand shows its worth when done perfectly. This book definitely defines what is required from a standard guideline point of view.

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  • Mary John
  • 01-20-18

Each notion is defined in a matter

Any additional comments?

This is ideal when it comes to connecting ideas and practice a lot of examples are presented.Each notion is defined in a matter the get a hold on every step of the branding process.

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  • Moss
  • 01-20-18

Excellent and to the point!!!

Any additional comments?

I will get a whole lot of benefit from it. It's worth the money. Great buy for a designer or someone just requiring to learn more about branding connection across social, web, and the overall company branding structure.

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  • Brantley
  • 01-20-18

This is a great book to understand Brand Identity

Any additional comments?

I love the way the writers describe in a detailed and expert way all the topics they think necessary to carry. It really helps envision a greater influence in the brand developing tips.