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Publisher's Summary

In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.
©2001 David F. D'Alessandro; (P)2003 AMI

Critic Reviews

"Practical, psychologically astute, and clearly written, this book has much to offer businessfolk of all stripes." (Publishers Weekly)

What members say

Average Customer Ratings

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  • Charles
  • las vegas, NV, USA
  • 01-31-08

Horrible

In retrospect, I regret getting this book. The material put forward is less then significant and ill communicated. Time is scarce, most peoples time would be better spent investing in something else. I would recommend important books such as The Long Tail or Made to Stick as far superior alternatives.

2 of 2 people found this review helpful

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Good, not great

some interesting inputs on brand building, but nothing exeptional

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