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Publisher's Summary

Ditch traditional corporate branding to create a powerful, recognizable brand.

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. This is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Includes:

  • The Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider
  • The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters - because it creates a stronger bond with those who love you

Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

©2012 John Morgan (P)2012 Audible, Inc.

What members say

Average Customer Ratings

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  • John
  • Bothell, WA, United States
  • 12-11-12

Branding that Makes Sense (and cents)!!!

Where does Brand Against the Machine rank among all the audiobooks you’ve listened to so far?

One of the best! It spoke to me in areas I needed to hear.

What was one of the most memorable moments of Brand Against the Machine?

There are so many take-aways from the book for me. I think in the beginning John laid it out very well: Branding is marketing with people not against them; it's not about market share it's about mindshare; Your brand is not a campaign but a commitment. The rest of the book shows how to make those outcomes a reality.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

No? Just an excellent book and I will preach John's message to friends and colleagues.

2 of 2 people found this review helpful

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  • Hugh
  • DETROIT, MI, United States
  • 12-10-12

Thank you, John Morgan!

First of all, I would like to thank John Morgan for writing this book. I'm transitioning from being a factory worker to being a full time Entrepreneur, so my purchase of this book is right on time. Whether you're just starting in business or you've been in business for decades, "Brand Against the Machine" is a must read and must experience book.

My plan as an Entrepreneur, is to touch and enrich the lives of my customers, clients, and partners. By applying what I've learned from "Brand Against the Machine", I am confident that my goals will be achieved. This book is for the serious business person that does not want to leave anything to chance. My suggestion is to purchase audio-book and the Kindle version.

Either I will meet you at the top of your Industry or I'll send you a post card when you go out of business. My hope is that you'll buy the book, read it, apply what you learn, and then achieve spectacular success.

Best wishes,
Hugh Lee Johnson
Twitter @HughLeeJohnson

2 of 2 people found this review helpful

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  • vc
  • NY, NY USA
  • 11-11-17

Retro

Makes a fat joke about Oprah. Brags about hanging out with Trump associates. Some good advice, but more hits than misses.

1 of 1 people found this review helpful

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Ok but Nothing new

If you are new to marketing then this is a good primer covering the basics of entrepreneurial marketing well. But if you have read other marketing books or blogs published after 2003 then you're not going to learn anything new here.

1 of 1 people found this review helpful

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Awesome

I enjoyed the audio book on my commute to my work... I'll be listening to it again for inspiration

1 of 1 people found this review helpful

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Refreshing to hear a different view on branding!

Great book and will be pushing this out to my franchise system to Brand Against the Machine. All small business owner need to read this book!

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Thank you John Morgan and Narrator Paul Garcia.

I do not believe documentaries or radio programs count so, this is my first time ever listening to an audio book. Trust me when I say this, I had such a wonderful time listening. I would definitely recommend John's book to a beginner entrepreneur such as myself or even someone who has great ideas that they would like to see come to life. And if you are none of what I just mentioned you should listen to this book anyway because, you will get some awesome advice! Who knows maybe I will be asking for your autograph or desperately wanting a picture with you! Thank you.
- Suraj

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OK

Everything in here seems to make sense, but it doesn't leave me super inspired. The main problem I have with these "how to" books is that they're not particularly memorable or exciting. If you're going to listen to one book on this topic, I would say listen to Walter Isaacson's biography of Steve Jobs. Most of the broad themes covered here are covered in that book, and they're super inspiring and memorable. The messages are really quite similar. If you've already done that, and you're ankle deep in running a business, then listen to this book next. It obviously goes into more specifics.

1 of 2 people found this review helpful

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  • didier
  • 02-20-15

Amazing must read

Loved it , recommended, funny, very useful , really enjoyed the content and tips and ideas and new ways of thinking and make a successful business , John is a great guy


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  • Amazon Customer
  • 06-27-13

Very disappointing

What could have made this a 4 or 5-star listening experience for you?

Better content

What will your next listen be?

Not sure

Who might you have cast as narrator instead of Paul Michael Garcia?

Doesn't matter

What character would you cut from Brand Against the Machine?

Not applicable

Any additional comments?

The author begins very well with some excellent quotes from Johnson in the 1700's about advertising, and is probably the best part of the book. It promises a lot from the first 10 minutes, but then goes absolutely nowhere with a collection of bland marketing theory backed up by very poor personal anecdotes. Ironically a book that is meant to talk about creating a great brand, leaves me with a very bitter taste. Absolutely destroying his own brand.

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  • IMRAN
  • 11-10-12

Fantastic Audiobook!!!!

Great book if your into startups, Branding, entrepreneurship, marketing and business in general like me. I actually saw a video interview by John Morgan about branding before i bought this. Best book i've bought this year 5/5.

I Highly recommend This and The Real Deal: My Story from Brick Lane to Dragons' Den by james Caan which was also Fantastic.

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  • Carmila
  • 09-01-16

Great book

Super helpful, inspirational and absolutely well read, thanks! It's really worth to read, and I have a marketing degree.