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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Audiobook

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

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Publisher's Summary

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.

  • Discover ways for brands and products to form emotional bonds with customers
  • Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.

Download the accompanying reference guide.

©2012 Roger Dooley (P)2012 Audible, Inc.

What Members Say

Average Customer Rating

4.4 (273 )
5 star
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4.4 (243 )
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Performance
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  •  
    Richard Gonzales 05-12-17
    HELPFUL VOTES
    1
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    8
    2
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    Story
    "A Marketing Strategy Course In Itself"

    I found myself constantly realizing practices businesses use subconsciously. great read I will be buying the book.

    1 of 1 people found this review helpful
  •  
    vpm 02-05-17
    vpm 02-05-17
    HELPFUL VOTES
    1
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    4
    1
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    "Might be best books I've read in life"

    Wow. Wow. Wow.
    Imagine all the marketing, self help, psychology and literally everything making sense with scientific studies and reasoning. Amazing. Well written.

    1 of 1 people found this review helpful
  •  
    FEDERICO 12-26-16
    FEDERICO 12-26-16 Member Since 2016
    HELPFUL VOTES
    1
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    REVIEWS
    10
    1
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    "A Must have! manual on neuromarketing quick review"

    Very useful and practical for reviewing many situations and get the most on effective communication with your target audience

    The author has done a great job in classifiying 100 cases in a very short, interesting and easy comprehensive way

    1 of 1 people found this review helpful
  •  
    Daniel 07-19-16
    Daniel 07-19-16 Member Since 2012
    HELPFUL VOTES
    1
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    REVIEWS
    19
    1
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    "Excellent material, a must listen"

    Riveting information well presented and chock full of great insights. I particularly enjoyed the points of using decoys and emotions.

    1 of 1 people found this review helpful
  •  
    Danny Gonzalez 09-09-17
    RATINGS
    REVIEWS
    3
    2
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    "excellent resource "

    I very much enjoyed the book, I have always been fascinated with human behavior and this book makes great suggestions and has great insights in that topic

    0 of 0 people found this review helpful
  •  
    Amazoon Customer 09-02-17 Member Since 2017
    RATINGS
    REVIEWS
    3
    1
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    Performance
    Story
    "wish there was more instruction."

    I wouldn't say this book offers any "ways to persuade". it's more of a list of persuasion studies with very few examples of how to put them to use. I wish I went with another persuasion book.

    0 of 0 people found this review helpful
  •  
    J-Sizzle 08-25-17
    J-Sizzle 08-25-17 Member Since 2017
    RATINGS
    REVIEWS
    5
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    "Loved it!"

    Interesting studies constantly referenced, not just based on opinions like most of these books. Worth it!

    0 of 0 people found this review helpful
  •  
    Amazon Customer 07-13-17 Member Since 2017
    RATINGS
    REVIEWS
    3
    1
    Overall
    "Great info. Didn't like the Narrator's tonality."

    Book was insightful, however the tonality of the Narrator became annoying to listen to. I found myself having to adjust the bass and treble in my car to listen.

    0 of 0 people found this review helpful
  •  
    desmond 08-10-15
    desmond 08-10-15 Member Since 2013
    RATINGS
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    11
    2
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    "Fantastic book, gave me a lot of ideas!"

    Wish I read this book before I marketed my website. This is pure gold! Recommended for everyone who wishes to give any of their marketing campaigns a tremendous neurological boost.

    0 of 0 people found this review helpful
  •  
    Joe 07-24-15
    Joe 07-24-15
    RATINGS
    REVIEWS
    2
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    "Wealth of knowledge"

    Great book full of outstanding knowledge and solid science. Good for experienced marketers as well as beginners.
    I definitely recommend!

    0 of 0 people found this review helpful
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  • kaisbadran
    2/17/15
    Overall
    Performance
    Story
    "wide coverage"

    Great content. well structured. I think a must read for Web developers and designers, marketing specialist. curious readers. and people who like to understand how a lot of marketing works on them.

    1 of 1 people found this review helpful
  • Amazon Customer
    Huddersfield, United Kingdom
    4/9/13
    Overall
    "a perfect introduction to neuromarketing"

    Dooley takes what can be a dense and complicated subject - the psychology of buying - and transforms it into bite-sized chunks which can be put into place by most businesses almost immediately. 100 "chapters" means it's easy to dip in and out of, and can easily be listened to alongside more "meatier" books. If you want more detail, try The Buying Brain by Pradeep, but this is great for any business wanting to think outside the box, and apply proven techniques that can increase their sales.

    1 of 1 people found this review helpful
  • Yassir Nasief
    London UK
    9/1/17
    Overall
    Performance
    Story
    "Interesting insights"

    it's full of interesting common sense research results. I recommend it for anyone keen to understand the impact of the hidden marketing stunts

    0 of 0 people found this review helpful
  • charliekneen
    7/9/15
    Overall
    Performance
    Story
    "Some gems and some common sense"

    For those in other industries and for those looking to convince stakeholders using "science" this could be for you. For seasoned marketers who want to understand why common sense seems to work scientifically speaking, again this could be a good choice.

    0 of 0 people found this review helpful
  • M. Millward
    4/13/15
    Overall
    Performance
    Story
    "Brilliant introduction and overview"

    If you want some fast to implement and effective marketing tips aimed toward someone's subconscious then get this without hesitation

    0 of 0 people found this review helpful
  • Calum I. MacLeod
    Scotland
    7/8/13
    Overall
    Performance
    Story
    "100 Neuromarketing Insights"

    With its many short chapters, Brainfluence offers non-stop insights into the many applications of neuroscience to marketing. The book is entertaining, but more importantly it is always practical.

    You don't need to have a scientific background to get a lot of use from this book. The tips are very simply explained and often easy to apply.

    1 of 2 people found this review helpful

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