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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    Critic Reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What members say

    Average Customer Ratings

    Overall

    • 4.1 out of 5.0
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    • 4.1 out of 5.0
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    • 4.2 out of 5.0
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    • Overall
    • Performance
    • Story

    Absolute must read for everybody in business

    What did you love best about Blue Ocean Strategy?

    Books simplicity. There is huge value of the book, but it's really easy to read/listen and understand. Real life examples are great and show you how to use those lessons in real life.

    What was one of the most memorable moments of Blue Ocean Strategy?

    To create new markets. Don't be a copycat, u can't copy somebody or try to fight with big guys in their market. Find your place and customer, grow and then knock down those guys. It will be easier, will save you energy and will be more fun.

    Any additional comments?

    Many people suggested me to listen to this, I skipped it for few years. But when I did listen, I understand why everybody was so inspired about this book. Absolute classic.

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    great business applications and approaches

    I thoroughly enjoyed this book. it provided very creative strategies in the red ocean. this book has made me have a deeper appreciation and understanding of competitive Industries comma and how to better dominate the industries.

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    Listen at 1.5 speed

    It's worth it, if you don't like the narrator's pace, I suggest increasing the speed.

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    Easy to understand breakthrough philosophy

    Forget about all you know about marketing, all you need is a paradigm shift! This was it for me, creating a new ocean opens the doors to market based on why I do business instead on how to do it or who I need to reach out to.
    Loved it!

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    Chapters Are Jumbled

    The chapter doesn't start when it says it will on the Audible chapter page. Its all mixed up and makes it really frustrating and annoying to follow. Esp for me because i read it chapter by chapter for school.

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    Lectura Obligatoria en Negocios

    Mucho se dice innovación, sin embargo en este libro se presenta un modelo medible y repetible (no sólo historias inspiradoras) para crear océanos azules que hagan irrelevante a la competencia. Sin duda este libro es aplicable a todas las áreas de una empresa.

    Me gustó mucho su enfoque hacia la gestión del cambio y el liderazgo, ya que traer ideas innovadoras siempre pondrá en jaque la zona de confort de las organizaciones. Todo líder a todo nivel debería, al menos, tener en cuenta este enfoque de gestión del cambio.

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    probably probably better in book form

    the author cites many supplemental references that are contained in the book; it makes it difficult to obtain the whole experience simply through the audio book.

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    A whale of a business strategy book.

    Timeless and relevant, this book will forever remain etched in the big library of value innovation books.

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    worth a listen

    great content well executed. this book is well worth a listen. it has lots of good examples.

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    its pretty good book

    a little redundant but a pretty good book. it gives very good insight and plenty of case studies.