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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

    Critic Reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What members say

    Average Customer Ratings

    Overall

    • 4.1 out of 5.0
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    • 4.1 out of 5.0
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    Story

    • 4.1 out of 5.0
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    • Overall
    • Performance
    • Story

    its pretty good book

    a little redundant but a pretty good book. it gives very good insight and plenty of case studies.

    • Overall
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    • Story

    Like listening to a textbook.

    Important content that gave me a number of good ideas to run with. But the narrator was dry and uninteresting. There was no passion or interest in how he told the story.

    • Overall
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    • Story

    Poor start, excellent finish

    The book is difficult to enter in, as for me the first chapters are too long. It insists for too much time on some example which are easy to understand and do not require such an extense explanation. Everything changes in the last 3 chapters which get to the point quickly and detail critical aspects of implementing new strategy in existing industry and ends with an interesting analysis of blue ocean strategy value and an historical analisis acros some sectors which makes you capture the big picture.

    • Overall
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    • Story

    Good listen for strategy

    Great for strategy, but need the written version also to get full grasp. I would recommend it.

    • Overall
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    • Story

    Worth reading

    This book is a the first book that introduced the new market strategy. The book is old but it is worth reading (listening) I really appreciate the first part from the book. I don't like the second half. I was struggling listening to it. Still the book is worth listening to. I really don't like the narrator voice.

    • Overall
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    • Story

    Meh

    Any additional comments?

    Allow me to summarize the book for you: Every good business idea that has happened in the last 150 years is a "blue ocean" idea.<br/><br/>There. You've read it. Now move on.

    • Overall
    • Performance
    • Story

    Good book

    Good, book. It gives good advice on how and where to start in a Blue ocean strategy implementation

    • Overall
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    • Story

    Why this thing is so big?

    Would you say that listening to this book was time well-spent? Why or why not?

    It's just OK. Not much left. Simply emphasized that we need to find a niche market and protect it. That's all. The only thing new is to use the new term "blue ocean" instead of "niche market"

    Could you see Blue Ocean Strategy being made into a movie or a TV series? Who should the stars be?

    It's not a fiction book. Why did you ask this question? Nobody will make this into a movie.

    • Overall
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    • AO
    • 05-19-15

    Great strategy description

    This books reveals some good tactics to be applied that distinguish blue strategy innovators from that of imitators or followers.
    Thank u

    • Overall
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    • Story

    Not the new 2015 version - be aware!

    This is not the latest 2015 version - just FYI anyone reading this. This version is very dated and has lots of irrelevant intel