Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

By: W. Chan Kim, Renee Mauborgne

Narrated by: Grover Gardner

Length: 6 hrs and 27 mins

Publisher's summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries

Focus on the big picture

Reach beyond existing demand

Get the strategic sequence right

Overcome organizational hurdles

Build execution into strategy

©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

Critic reviews

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

Not well recorded.

The audiobook repeats itself. It ends on chapter 6 or 7 on the audio and the appendix start. After that it repeats the same chapters.

Excellent read!

Some great ideas to implement for my Ocean of future customers. Highly recommend either reading or listening.

Lectura Obligatoria en Negocios

Mucho se dice innovación, sin embargo en este libro se presenta un modelo medible y repetible (no sólo historias inspiradoras) para crear océanos azules que hagan irrelevante a la competencia. Sin duda este libro es aplicable a todas las áreas de una empresa.

Me gustó mucho su enfoque hacia la gestión del cambio y el liderazgo, ya que traer ideas innovadoras siempre pondrá en jaque la zona de confort de las organizaciones. Todo líder a todo nivel debería, al menos, tener en cuenta este enfoque de gestión del cambio.

Great content, can get slow.

Great book, very usefl, good narrative... not much fun... that is the reason of the my 3 stars.

Cheers!

Better to get the hardcopy

This is the kind of book where you would better pause and reflect, go back and reread something, look at a graph while you read and jump back and fourth. For me it is a great book when read but not so useful as a listen.

Great concept not as helpful

This is a lead generation book for the company. Here is a LOT of helpful information but it sounds like you have to work with them to get the real value.

Great concept! A must read for small business.

I loved the concept, I think of it often now when I'm setting up services for our small business. This book could have been easily 50% shorter and still gotten the message across. The message was good but I found it Had to really hang on for the last half of the book to finish since the message was pretty much fully outlined in the first 30 mins.

Great insight, but unnecessarily long and repetitive. I also find that people are too willing to give 5-stars vs. thinking about the reviews. I would recommend this book to any business minded person, but the audio can be run at 1.5 times speed and much of the end can be skipped due to the repetition of concepts. I did listen to the full production but felt a bit of that time was wasted.

Beyond the beyond!

A manual for the true entrepreneur! Great read! A way forward for one and all.

a quick insight, inspriation on strategies

It’s a good book for a company that needs a new outlook, excellent read for CEO's and senior level employees, it really talks about thinking out of the box and focusing and enhancing on the Value curve, VS unnecessary wasteful expansion, and reinvestment expenditure, which has now become the dilemma of major companies worldwide!

Eye opener

It was recommended to me by a ceo of a private equity firm with a testimonial it will change my perspective for good. It was worth all the praise. Theory is well backed with examples through time, am looking forward to practicing it.