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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    Critic Reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What members say

    Average Customer Ratings

    Overall

    • 4 out of 5 stars
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    • Overall
      4 out of 5 stars
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      2 out of 5 stars
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      3 out of 5 stars
    • Matt C
    • Fullerton, CA United States
    • 05-11-17

    Interesting but somewhat hard to put to action

    What did you love best about Blue Ocean Strategy?

    Very interesting theories introduced. I work on a product that I would define as a Blue Ocean, so it was enlightening to hear the research supporting this strategy.

    What didn’t you like about Grover Gardner’s performance?

    Reading was straightforward and clear, but a bit dry.

    Any additional comments?

    I found it hard to put these theories into action. Maybe the product I work on isn't the most applicable.

    • Overall
      4 out of 5 stars
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      3 out of 5 stars

    Mind Shift

    This book gives me a new way of seeing business and history by framing past event around its central theme.

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      2 out of 5 stars
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      5 out of 5 stars
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      2 out of 5 stars

    same basic idea repeated in different scenarios

    same basic idea repeated in different scenarios. after the 3rd time you already get tired of it

    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    BUSINESS STRATEGY IS KEY

    What was one of the most memorable moments of Blue Ocean Strategy?

    It opened my eyes to realize how most follow the traditional business roles out of necessity vs. those who are creative and develop strategies in the road less travelled.

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      5 out of 5 stars
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      5 out of 5 stars

    Uncontested wealth of knowledge!

    Such a great collection of examples to show how thinking outside the book can really help you set yourself apart from competitors!

    • Overall
      5 out of 5 stars

    Great book.a must have for business. one for the.

    great book one for the archives, a must for entrepreneurs, Share with a friend.

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      5 out of 5 stars
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      4 out of 5 stars

    Amazing information on marketing motto.

    must read for people looking for a radical shift in their business and view on marketing.

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      5 out of 5 stars
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      4 out of 5 stars
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      5 out of 5 stars

    great book

    give you a new thought about innovation competition demand supply and value creation
    over all a good book

    • Overall
      5 out of 5 stars
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    Great concepts

    Concepts are amazing, the narrator for the audible not so much. All in all it is worth a read as the information is well worth the time!

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    ABSOLUTE EXCELLENT BUSINESS STRATEGY

    I learned so much straight fom the opening. Excellent solid presentation. Can't go wrong here