Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

By: W. Chan Kim, Renee Mauborgne

Narrated by: Grover Gardner

Length: 6 hrs and 27 mins

Publisher's summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries

Focus on the big picture

Reach beyond existing demand

Get the strategic sequence right

Overcome organizational hurdles

Build execution into strategy

©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

Critic reviews

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

Financial Freedom

I loved this book because it gives you details on how to run a business, and this book is for those who are seeking financial freedom. I highly recommend this book if you want to run your own business.

Speaker good but dont know content

Easy to hear but suddenly you realized that you missed something important because there was no pause or something in the voice to make you listen. Long stories are followed by short important observations, but they are easily missed. Because you doze of to the story.

worth a listen

great content well executed. this book is well worth a listen. it has lots of good examples.

I miss the pictures

This is an excellent textbook on Business strategy, the concepts are very clear the examples are very good and pertinent. The pictures would have been nice, I guess you'd have to listen to this while looking at the PDF version as well.

Great listen

Grover Gardner is always a great listen. The book has very ordinary and easy to understand
way of explaining the concepts or various blue ocean strategies.

Narration put this book down

Would you try another book from W. Chan Kim and Renee Mauborgne and/or Grover Gardner?

Not with this narrator

Would you be willing to try another book from W. Chan Kim and Renee Mauborgne ? Why or why not?

I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator

How did the narrator detract from the book?

I simply couldn't listen beyond 2 hrs

Too title focused

Blue ocean strategy was repeated so many times throughout this text. After it’s been introduced and explained and touched back on a few times enough is enough, we get it do something different that others don’t. That’s the entire premise for this book.

Great

Heard about this book for many years. Finally I read it, and found it far better and much more attuned to what I worked with than expected. Far more practical and usable than expected, while still delivering a sharply intellectual description.

Excellent

Excellent and insightful for leaders and managers of all types of organization.

Very useful

Good book, very relevant and useful. It helps you find Blue Oceans and think "outside the box". The book does not stop at just describing Blue Oceans, but it gives you real ways of finding them and making it pay off for your own business.