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Blue Ocean Strategy Audiobook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    4.0 (1688 )
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    4.1 (1068 )
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    4.0 (1071 )
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    Performance
    Sort by:
    •  
      Paula Tipton 07-12-16 Member Since 2015
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      "great business applications and approaches"

      I thoroughly enjoyed this book. it provided very creative strategies in the red ocean. this book has made me have a deeper appreciation and understanding of competitive Industries comma and how to better dominate the industries.

      0 of 0 people found this review helpful
    •  
      Michael 05-30-16
      Michael 05-30-16 Member Since 2015
      ratings
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      6
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      "Listen at 1.5 speed"

      It's worth it, if you don't like the narrator's pace, I suggest increasing the speed.

      0 of 0 people found this review helpful
    •  
      Carla Baccio San Pedro, CA 05-07-16
      Carla Baccio San Pedro, CA 05-07-16

      Carla B

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      3
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      "Easy to understand breakthrough philosophy"

      Forget about all you know about marketing, all you need is a paradigm shift! This was it for me, creating a new ocean opens the doors to market based on why I do business instead on how to do it or who I need to reach out to.
      Loved it!

      0 of 0 people found this review helpful
    •  
      Madeline 04-10-16
      Madeline 04-10-16 Member Since 2017
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      1
      1
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      Story
      "Chapters Are Jumbled"

      The chapter doesn't start when it says it will on the Audible chapter page. Its all mixed up and makes it really frustrating and annoying to follow. Esp for me because i read it chapter by chapter for school.

      0 of 0 people found this review helpful
    •  
      Raul Reyes 04-05-16
      Raul Reyes 04-05-16 Member Since 2016

      Ingeniero en Sistemas, fanático del cómputo en la nube. Entusiasta y positivo. Padre, esposo, hijo, hermano y, espero algún día, autor.

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      Story
      "Lectura Obligatoria en Negocios"

      Mucho se dice innovación, sin embargo en este libro se presenta un modelo medible y repetible (no sólo historias inspiradoras) para crear océanos azules que hagan irrelevante a la competencia. Sin duda este libro es aplicable a todas las áreas de una empresa.

      Me gustó mucho su enfoque hacia la gestión del cambio y el liderazgo, ya que traer ideas innovadoras siempre pondrá en jaque la zona de confort de las organizaciones. Todo líder a todo nivel debería, al menos, tener en cuenta este enfoque de gestión del cambio.

      0 of 0 people found this review helpful
    •  
      wjp2 04-01-16
      wjp2 04-01-16

      financialprofessional

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      "probably probably better in book form"

      the author cites many supplemental references that are contained in the book; it makes it difficult to obtain the whole experience simply through the audio book.

      0 of 0 people found this review helpful
    •  
      Tomer Regev 03-29-16
      Tomer Regev 03-29-16 Member Since 2015
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      "A whale of a business strategy book."

      Timeless and relevant, this book will forever remain etched in the big library of value innovation books.

      0 of 0 people found this review helpful
    •  
      Michael 03-21-16
      Michael 03-21-16
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      13
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      "worth a listen"

      great content well executed. this book is well worth a listen. it has lots of good examples.

      0 of 0 people found this review helpful
    •  
      Nadim Mohsen 03-20-16
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      "its pretty good book"

      a little redundant but a pretty good book. it gives very good insight and plenty of case studies.

      0 of 0 people found this review helpful
    •  
      Shawn 03-17-16
      Shawn 03-17-16
      ratings
      REVIEWS
      3
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      Story
      "Like listening to a textbook."

      Important content that gave me a number of good ideas to run with. But the narrator was dry and uninteresting. There was no passion or interest in how he told the story.

      0 of 0 people found this review helpful

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