-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Blue Ocean Strategy
Buy for $23.41
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- By: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall5 out of 5 stars 2,251
-
Performance5 out of 5 stars 2,015
-
Story5 out of 5 stars 2,015
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
-
5 out of 5 stars
-
A Stratification What it Means to Be of Service
- By Amazon Customer on 10-31-22
By: Will Guidara
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 6,207
-
Performance5 out of 5 stars 5,300
-
Story5 out of 5 stars 5,253
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
3 out of 5 stars
-
Mediocre; few actionable take-aways.
- By Michael on 10-31-20
-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 107
-
Performance5 out of 5 stars 94
-
Story4.5 out of 5 stars 94
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
5 out of 5 stars
-
branding Bible-ish
- By Los on 03-15-24
By: Al Ries, and others
-
Crucial Conversations (Third Edition)
- Tools for Talking When Stakes Are High
- By: Joseph Grenny, Kerry Patterson, Ron McMillan, and others
- Narrated by: Emily Gregory, Joseph Grenny
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,241
-
Performance4.5 out of 5 stars 1,007
-
Story4.5 out of 5 stars 996
The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
-
3 out of 5 stars
-
Great info; needs a cast, PDF and a website update
- By Kali on 04-25-22
By: Joseph Grenny, and others
-
The Almanack of Naval Ravikant
- A Guide to Wealth and Happiness
- By: Eric Jorgenson, Tim Ferriss
- Narrated by: Vikas Adam
- Length: 4 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,583
-
Performance4.5 out of 5 stars 2,083
-
Story4.5 out of 5 stars 2,066
Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.
-
4 out of 5 stars
-
Narrator sucks
- By Dagarcia718 on 03-25-21
By: Eric Jorgenson, and others
-
The Hypomanic Edge
- The Link Between (A Little) Craziness and (A Lot of) Success in America
- By: John D. Gartner
- Narrated by: Stephen R. Thorne
- Length: 10 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 183
-
Performance5 out of 5 stars 152
-
Story4.5 out of 5 stars 152
Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.
-
5 out of 5 stars
-
Keep striving for greatness
- By Tina on 03-06-20
By: John D. Gartner
-
Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- By: Will Guidara
- Narrated by: Will Guidara
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall5 out of 5 stars 2,251
-
Performance5 out of 5 stars 2,015
-
Story5 out of 5 stars 2,015
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
-
5 out of 5 stars
-
A Stratification What it Means to Be of Service
- By Amazon Customer on 10-31-22
By: Will Guidara
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 6,207
-
Performance5 out of 5 stars 5,300
-
Story5 out of 5 stars 5,253
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
3 out of 5 stars
-
Mediocre; few actionable take-aways.
- By Michael on 10-31-20
-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 107
-
Performance5 out of 5 stars 94
-
Story4.5 out of 5 stars 94
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
5 out of 5 stars
-
branding Bible-ish
- By Los on 03-15-24
By: Al Ries, and others
-
Crucial Conversations (Third Edition)
- Tools for Talking When Stakes Are High
- By: Joseph Grenny, Kerry Patterson, Ron McMillan, and others
- Narrated by: Emily Gregory, Joseph Grenny
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,241
-
Performance4.5 out of 5 stars 1,007
-
Story4.5 out of 5 stars 996
The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
-
3 out of 5 stars
-
Great info; needs a cast, PDF and a website update
- By Kali on 04-25-22
By: Joseph Grenny, and others
-
The Almanack of Naval Ravikant
- A Guide to Wealth and Happiness
- By: Eric Jorgenson, Tim Ferriss
- Narrated by: Vikas Adam
- Length: 4 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,583
-
Performance4.5 out of 5 stars 2,083
-
Story4.5 out of 5 stars 2,066
Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.
-
4 out of 5 stars
-
Narrator sucks
- By Dagarcia718 on 03-25-21
By: Eric Jorgenson, and others
-
The Hypomanic Edge
- The Link Between (A Little) Craziness and (A Lot of) Success in America
- By: John D. Gartner
- Narrated by: Stephen R. Thorne
- Length: 10 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 183
-
Performance5 out of 5 stars 152
-
Story4.5 out of 5 stars 152
Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.
-
5 out of 5 stars
-
Keep striving for greatness
- By Tina on 03-06-20
By: John D. Gartner
-
Zero to One
- Notes on Startups, or How to Build the Future
- By: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 23,962
-
Performance4.5 out of 5 stars 19,927
-
Story4.5 out of 5 stars 19,832
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
4 out of 5 stars
-
Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 17,368
-
Performance4.5 out of 5 stars 14,281
-
Story4.5 out of 5 stars 14,184
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
3 out of 5 stars
-
Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
-
How to Grow Your Small Business
- A 6-Step Plan to Help Your Business Take Off
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall5 out of 5 stars 178
-
Performance5 out of 5 stars 139
-
Story5 out of 5 stars 139
Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.
-
5 out of 5 stars
-
Applied everything here, also on business made simple course and story brand book and my business grew
- By Marco Randazzo on 04-12-23
By: Donald Miller
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 13,848
-
Performance4.5 out of 5 stars 11,482
-
Story4.5 out of 5 stars 11,395
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
-
The Millionaire Next Door
- The Surprising Secrets of America's Rich
- By: Thomas J. Stanley Ph.D., William D. Danko Ph.D.
- Narrated by: Cotter Smith
- Length: 8 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 19,566
-
Performance4.5 out of 5 stars 15,596
-
Story4.5 out of 5 stars 15,496
Listen to the incredible national best seller that is changing people's lives - and increasing their net worth. Also available:
The Millionaire Mind.
-
3 out of 5 stars
-
A good place to start but watch out!
- By Jeffrey on 05-13-16
By: Thomas J. Stanley Ph.D., and others
-
Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- By: Renee Mauborgne, W. Chan Kim
- Narrated by: Christian Steiner
- Length: 9 hrs and 48 mins
- Unabridged
-
Overall4 out of 5 stars 479
-
Performance4.5 out of 5 stars 416
-
Story4 out of 5 stars 415
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
-
4 out of 5 stars
-
Reference PDF is in your Library
- By bshiratori on 06-15-18
By: Renee Mauborgne, and others
-
Expert Secrets
- The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall5 out of 5 stars 888
-
Performance5 out of 5 stars 753
-
Story5 out of 5 stars 748
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
3 out of 5 stars
-
Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
-
Built to Sell
- Creating a Business That Can Thrive Without You
- By: John Warrillow
- Narrated by: Erik Synnestvedt
- Length: 4 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,435
-
Performance4 out of 5 stars 2,070
-
Story4.5 out of 5 stars 2,065
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
-
4 out of 5 stars
-
Narrator is awful!
- By RayChu on 02-17-13
By: John Warrillow
-
The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 415
-
Performance5 out of 5 stars 348
-
Story4.5 out of 5 stars 345
Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
-
2 out of 5 stars
-
Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 364
-
Performance5 out of 5 stars 302
-
Story5 out of 5 stars 298
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
-
5 out of 5 stars
-
Expertise
- By Mark on 03-27-24
By: Oren Klaff
-
Talk to Me
- How to Ask Better Questions, Get Better Answers, and Interview Anyone like a Pro
- By: Dean Nelson
- Narrated by: Michael David Axtell
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 110
-
Performance5 out of 5 stars 93
-
Story4.5 out of 5 stars 92
From respected journalist, professor, and founder of the Writer's Symposium by the Sea, an audiobook that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature like a Professor. Nelson walks listeners through each step of the journey from deciding whom to interview and structuring questions, to the nitty-gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe).
-
4 out of 5 stars
-
Not just for journalist;great for Salespeople also
- By Eric D. Knowles on 03-28-19
By: Dean Nelson
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,352
-
Performance4.5 out of 5 stars 1,073
-
Story4.5 out of 5 stars 1,068
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
3 out of 5 stars
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
Publisher's summary
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Critic reviews
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
More from the same
Related to this topic
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- By: Charles A. O'Reilly III, Michael L. Tushman
- Narrated by: James Foster
- Length: 8 hrs and 36 mins
- Unabridged
-
Overall4.5 out of 5 stars 148
-
Performance4.5 out of 5 stars 121
-
Story4.5 out of 5 stars 116
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
-
5 out of 5 stars
-
Very very inspirational to me.
- By Fábio on 06-12-17
By: Charles A. O'Reilly III, and others
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 65
-
Story4 out of 5 stars 66
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
4 out of 5 stars
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 248
-
Performance4.5 out of 5 stars 210
-
Story4 out of 5 stars 207
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
4 out of 5 stars
-
informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
-
Out-Innovate
- How Global Entrepreneurs - from Delhi to Detroit - Are Rewriting the Rules of Silicon Valley
- By: Alexandre Lazarow
- Narrated by: Dennis Boutsikaris, Alexandre Lazarow
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 45
-
Performance5 out of 5 stars 33
-
Story4.5 out of 5 stars 34
As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
-
5 out of 5 stars
-
Great material for SF and Frontier entrepreneurs!
- By Brett Fulmer on 04-15-20
-
The Wide Lens
- A New Strategy for Innovation
- By: Ron Adner
- Narrated by: Walter Dixon
- Length: 6 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 95
-
Performance4.5 out of 5 stars 87
-
Story4.5 out of 5 stars 86
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
-
5 out of 5 stars
-
Great book
- By Anonymous User on 12-25-21
By: Ron Adner
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,352
-
Performance4.5 out of 5 stars 1,073
-
Story4.5 out of 5 stars 1,068
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
3 out of 5 stars
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- By: Charles A. O'Reilly III, Michael L. Tushman
- Narrated by: James Foster
- Length: 8 hrs and 36 mins
- Unabridged
-
Overall4.5 out of 5 stars 148
-
Performance4.5 out of 5 stars 121
-
Story4.5 out of 5 stars 116
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
-
5 out of 5 stars
-
Very very inspirational to me.
- By Fábio on 06-12-17
By: Charles A. O'Reilly III, and others
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 65
-
Story4 out of 5 stars 66
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
4 out of 5 stars
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
-
The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- By: Suman Sarkar
- Narrated by: Christopher Lane
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 248
-
Performance4.5 out of 5 stars 210
-
Story4 out of 5 stars 207
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
-
4 out of 5 stars
-
informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
-
Out-Innovate
- How Global Entrepreneurs - from Delhi to Detroit - Are Rewriting the Rules of Silicon Valley
- By: Alexandre Lazarow
- Narrated by: Dennis Boutsikaris, Alexandre Lazarow
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 45
-
Performance5 out of 5 stars 33
-
Story4.5 out of 5 stars 34
As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
-
5 out of 5 stars
-
Great material for SF and Frontier entrepreneurs!
- By Brett Fulmer on 04-15-20
-
The Wide Lens
- A New Strategy for Innovation
- By: Ron Adner
- Narrated by: Walter Dixon
- Length: 6 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 95
-
Performance4.5 out of 5 stars 87
-
Story4.5 out of 5 stars 86
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
-
5 out of 5 stars
-
Great book
- By Anonymous User on 12-25-21
By: Ron Adner
-
Playing to Win
- How Strategy Really Works
- By: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,352
-
Performance4.5 out of 5 stars 1,073
-
Story4.5 out of 5 stars 1,068
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
3 out of 5 stars
-
The P&G Story
- By lniles on 04-14-15
By: Roger L. Martin, and others
-
The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall4 out of 5 stars 118
-
Performance4 out of 5 stars 98
-
Story4 out of 5 stars 97
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
2 out of 5 stars
-
Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 111
-
Performance4 out of 5 stars 89
-
Story4 out of 5 stars 90
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
-
Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 221
-
Performance4.5 out of 5 stars 187
-
Story4.5 out of 5 stars 187
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
-
5 out of 5 stars
-
A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 188
-
Performance4.5 out of 5 stars 148
-
Story4.5 out of 5 stars 148
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
-
5 out of 5 stars
-
Outside the voice it’s great!
- By Scott Janney on 01-01-21
By: Michael A. Cusumano, and others
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 192
-
Performance4.5 out of 5 stars 166
-
Story4 out of 5 stars 161
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
-
3 out of 5 stars
-
Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 267
-
Performance4.5 out of 5 stars 236
-
Story4.5 out of 5 stars 235
What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
-
2 out of 5 stars
-
Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 319
-
Performance4.5 out of 5 stars 259
-
Story4.5 out of 5 stars 258
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
1 out of 5 stars
-
Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
-
Competition Demystified
- A Radically Simplified Approach to Business Strategy
- By: Judd Kahn, Bruce C. Greenwald
- Narrated by: Timothy Andrés Pabon
- Length: 14 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 39
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his co-author, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
-
3 out of 5 stars
-
Prof, we need the figures/graphs that’s in the the book
- By sid on 12-25-20
By: Judd Kahn, and others
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4 out of 5 stars 116
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 44
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
-
Strategy Beyond the Hockey Stick
- People, Probabilities, and Big Moves to Beat the Odds
- By: Chris Bradley, Martin Hirt, Sven Smit
- Narrated by: David Marantz
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 169
-
Performance4.5 out of 5 stars 142
-
Story4.5 out of 5 stars 140
To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
-
5 out of 5 stars
-
Ok beginning, superb finish
- By Rancher on 01-01-21
By: Chris Bradley, and others
People who viewed this also viewed...
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 601
-
Performance4.5 out of 5 stars 464
-
Story4.5 out of 5 stars 456
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- By: Renee Mauborgne, W. Chan Kim
- Narrated by: Christian Steiner
- Length: 9 hrs and 48 mins
- Unabridged
-
Overall4 out of 5 stars 479
-
Performance4.5 out of 5 stars 416
-
Story4 out of 5 stars 415
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
-
4 out of 5 stars
-
Reference PDF is in your Library
- By bshiratori on 06-15-18
By: Renee Mauborgne, and others
-
Beyond Disruption
- Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Roger Wayne
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4 out of 5 stars 8
-
Performance4.5 out of 5 stars 7
-
Story4 out of 5 stars 7
Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.
-
5 out of 5 stars
-
Lots of value and practical insight
- By Lar'ri Jefferson on 08-09-23
By: W. Chan Kim, and others
-
Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
- Includes Analysis
- By: Instaread
- Narrated by: Sam Scholl
- Length: 23 mins
- Unabridged
-
Overall4 out of 5 stars 123
-
Performance4 out of 5 stars 97
-
Story4 out of 5 stars 97
Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
-
5 out of 5 stars
-
good content, poor narration.
- By Ryan Arnold on 12-05-17
By: Instaread
-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 107
-
Performance5 out of 5 stars 94
-
Story4.5 out of 5 stars 94
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
5 out of 5 stars
-
branding Bible-ish
- By Los on 03-15-24
By: Al Ries, and others
-
Power vs. Force
- The Hidden Determinants of Human Behavior
- By: Dr. David R. Hawkins
- Narrated by: Dr. David R. Hawkins
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,196
-
Performance4 out of 5 stars 2,525
-
Story4.5 out of 5 stars 2,506
The publication of Power vs. Force by Sir David R. Hawkins, M.D., Ph.D., reveals to the general public secret information heretofore only shared by the author with certain Nobelists and world leaders. Analyzing the basic nature of human thought and consciousness itself, the author makes available to everyone the key to penetrating the last barrier to the advancement of civilization and science and resolving the most crucial of all human dilemmas.
-
3 out of 5 stars
-
Good book – poor narrator
- By Greg on 06-28-07
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 601
-
Performance4.5 out of 5 stars 464
-
Story4.5 out of 5 stars 456
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- By: Renee Mauborgne, W. Chan Kim
- Narrated by: Christian Steiner
- Length: 9 hrs and 48 mins
- Unabridged
-
Overall4 out of 5 stars 479
-
Performance4.5 out of 5 stars 416
-
Story4 out of 5 stars 415
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
-
4 out of 5 stars
-
Reference PDF is in your Library
- By bshiratori on 06-15-18
By: Renee Mauborgne, and others
-
Beyond Disruption
- Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Roger Wayne
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4 out of 5 stars 8
-
Performance4.5 out of 5 stars 7
-
Story4 out of 5 stars 7
Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.
-
5 out of 5 stars
-
Lots of value and practical insight
- By Lar'ri Jefferson on 08-09-23
By: W. Chan Kim, and others
-
Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
- Includes Analysis
- By: Instaread
- Narrated by: Sam Scholl
- Length: 23 mins
- Unabridged
-
Overall4 out of 5 stars 123
-
Performance4 out of 5 stars 97
-
Story4 out of 5 stars 97
Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
-
5 out of 5 stars
-
good content, poor narration.
- By Ryan Arnold on 12-05-17
By: Instaread
-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 107
-
Performance5 out of 5 stars 94
-
Story4.5 out of 5 stars 94
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
5 out of 5 stars
-
branding Bible-ish
- By Los on 03-15-24
By: Al Ries, and others
-
Power vs. Force
- The Hidden Determinants of Human Behavior
- By: Dr. David R. Hawkins
- Narrated by: Dr. David R. Hawkins
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,196
-
Performance4 out of 5 stars 2,525
-
Story4.5 out of 5 stars 2,506
The publication of Power vs. Force by Sir David R. Hawkins, M.D., Ph.D., reveals to the general public secret information heretofore only shared by the author with certain Nobelists and world leaders. Analyzing the basic nature of human thought and consciousness itself, the author makes available to everyone the key to penetrating the last barrier to the advancement of civilization and science and resolving the most crucial of all human dilemmas.
-
3 out of 5 stars
-
Good book – poor narrator
- By Greg on 06-28-07
-
A estratégia do oceano azul
- Como criar novos mercados e tornar a concorrência irrelevante
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Reinaldo Rodrigues
- Length: 10 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 4
-
Performance4.5 out of 5 stars 3
-
Story4.5 out of 5 stars 3
Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.
By: W. Chan Kim, and others
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 6,207
-
Performance5 out of 5 stars 5,300
-
Story5 out of 5 stars 5,253
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
3 out of 5 stars
-
Mediocre; few actionable take-aways.
- By Michael on 10-31-20
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,836
-
Performance4.5 out of 5 stars 5,770
-
Story4.5 out of 5 stars 5,733
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
The Law of Success
- By: Napoleon Hill
- Narrated by: Joel Fontinos
- Length: 5 hrs and 58 mins
- Abridged
-
Overall4.5 out of 5 stars 245
-
Performance4.5 out of 5 stars 192
-
Story4.5 out of 5 stars 189
Originally produced by Hill in 1928 as an eight-book series, The Law of Success is now available to contemporary listeners in a single edition. The Law of Success is the "golden key" to Hill's thought - his complete and unabridged mind-power method for achieving your goals.
-
2 out of 5 stars
-
Good Book, Bad narrator
- By Amazon Customer on 04-01-09
By: Napoleon Hill
-
How to Raise Your Own Salary
- By: Napoleon Hill
- Narrated by: Tom Parks, Dan John Miller, Christopher Lane
- Length: 10 hrs and 49 mins
- Unabridged
-
Overall5 out of 5 stars 292
-
Performance5 out of 5 stars 256
-
Story5 out of 5 stars 257
This new edition of How to Raise Your Own Salary is filled with foolproof techniques for acquiring the knowledge and skills for increasing your share of life's riches. The detailed dialog between Andrew Carnegie and Napoleon Hill will mesmerize you with its message.
-
2 out of 5 stars
-
Play at 2x or FASTER!!!!!😎
- By Super Learner on 11-14-17
By: Napoleon Hill
-
Zero to One
- Notes on Startups, or How to Build the Future
- By: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 23,962
-
Performance4.5 out of 5 stars 19,927
-
Story4.5 out of 5 stars 19,832
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
-
4 out of 5 stars
-
Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
-
Influence the Psychology of Persuasion
- Discover How to Use Psychology to Positively Influence Human Behavior
- By: Peter H. King
- Narrated by: Robin Nixon
- Length: 3 hrs and 10 mins
- Unabridged
-
Overall2.5 out of 5 stars 28
-
Performance2.5 out of 5 stars 25
-
Story2.5 out of 5 stars 24
So often, books about learning to be more persuasive assume that everyone wants to dominate and control their worlds. They assume, so much of the time, that people are cynical, cruel, and just looking for power so that they can start stepping on people. That is not the case with this audiobook! Quite the contrary, this book will give you a road map to ensure that you are not only capable of defending yourself against bullies, con men, and cruelty but that you are capable of making other people's lives better, too.
-
2 out of 5 stars
-
Probably good info
- By Amazon Customer on 07-17-23
By: Peter H. King
-
The Magic of Thinking Big
- By: David J. Schwartz Ph.D.
- Narrated by: David J. Schwartz Ph.D.
- Length: 4 hrs and 8 mins
- Abridged
-
Overall4.5 out of 5 stars 5,244
-
Performance4.5 out of 5 stars 3,769
-
Story4.5 out of 5 stars 3,758
Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and - most important of all - find greater happiness and peace of mind.
-
5 out of 5 stars
-
Life-changing literature.
- By Amy on 04-03-04
-
Expert Secrets
- The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall5 out of 5 stars 888
-
Performance5 out of 5 stars 753
-
Story5 out of 5 stars 748
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
3 out of 5 stars
-
Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
-
The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 14,406
-
Performance4.5 out of 5 stars 11,348
-
Story4.5 out of 5 stars 11,284
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
-
5 out of 5 stars
-
Saved my Life
- By Christine on 09-17-08
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 13,848
-
Performance4.5 out of 5 stars 11,482
-
Story4.5 out of 5 stars 11,395
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
-
Epic Content Marketing, Second Edition
- Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
- By: Joe Pulizzi, Brian W. Piper
- Narrated by: Joe Pulizzi, Brian Piper
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall4 out of 5 stars 10
-
Performance4.5 out of 5 stars 8
-
Story4 out of 5 stars 8
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
-
1 out of 5 stars
-
I'll save you 10 hours here for free.
- By Chase Allison on 02-15-24
By: Joe Pulizzi, and others
What listeners say about Blue Ocean Strategy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Vargovich
- 02-21-17
Great concepts
Concepts are amazing, the narrator for the audible not so much. All in all it is worth a read as the information is well worth the time!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall4 out of 5 stars
-
Performance2 out of 5 stars
-
Story3 out of 5 stars
- Matt C
- 05-11-17
Interesting but somewhat hard to put to action
What did you love best about Blue Ocean Strategy?
Very interesting theories introduced. I work on a product that I would define as a Blue Ocean, so it was enlightening to hear the research supporting this strategy.
What didn’t you like about Grover Gardner’s performance?
Reading was straightforward and clear, but a bit dry.
Any additional comments?
I found it hard to put these theories into action. Maybe the product I work on isn't the most applicable.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- J & C Martinez
- 12-26-12
A Must "Read" for Business Owners and Executives
Would you listen to Blue Ocean Strategy again? Why?
I would listen to this again. Blue Ocean Strategy encourages thinking outside the box when approaching business problems. Required reading!!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Amazon Customer
- 03-01-19
One of the greatest books I have ever come across
I started listening to the narration shortly after take off from Dubai enroute Abuja. It was very interesting to the extent that I did not think of the onboard entertainment provided by the airline. I recommend this book to everyone that would like to make an impact in today's highly competitive world.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Amadou Pathe Diallo
- 02-12-20
one of my most memorable books ever.
one of my most memorable books ever. It is absolutly a mist reed book. one that can change your whole trend of thoughts
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Amazon Customer
- 11-22-18
Very good
Very important book for who is searching for creating new value and open new market
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story3 out of 5 stars
- Belinda
- 06-06-15
Why this thing is so big?
Would you say that listening to this book was time well-spent? Why or why not?
It's just OK. Not much left. Simply emphasized that we need to find a niche market and protect it. That's all. The only thing new is to use the new term "blue ocean" instead of "niche market"
Could you see Blue Ocean Strategy being made into a movie or a TV series? Who should the stars be?
It's not a fiction book. Why did you ask this question? Nobody will make this into a movie.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Kindle Grandma
- 02-18-17
ABSOLUTE EXCELLENT BUSINESS STRATEGY
I learned so much straight fom the opening. Excellent solid presentation. Can't go wrong here
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall3 out of 5 stars
-
Performance4 out of 5 stars
-
Story3 out of 5 stars
- Vlad Shlosberg
- 02-16-21
Moby Dick of Strategy
The content is great but could have been summarized in a book 1/3 it's length. Another way to get similar content is to watch a Peter Thiel talk about monopolies. Similar content in a lot less time.
However the content is great. I love the examples and the ideas behind this. Definitely made me think about my business in a different way.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- germano
- 03-29-10
very good
Great book. Provides wide range of examples providing adequate level of details. Provided procedures are also very good to demonstrate theories proposed.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!