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Blue Ocean Strategy Audiobook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    4.0 (1683 )
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    4.1 (1065 )
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    4.0 (1068 )
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    Performance
    Sort by:
    •  
      Read Eyed St. Louis, MO USA 01-28-09
      Read Eyed St. Louis, MO USA 01-28-09 Member Since 2002

      Read Eyed

      HELPFUL VOTES
      39
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      22
      5
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      "Text to Speech??"

      The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.

      4 of 6 people found this review helpful
    •  
      Yogesh Pune, India 06-13-13
      Yogesh Pune, India 06-13-13
      HELPFUL VOTES
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      3
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      "Narration put this book down"
      Would you try another book from W. Chan Kim and Renee Mauborgne and/or Grover Gardner?

      Not with this narrator


      Would you be willing to try another book from W. Chan Kim and Renee Mauborgne ? Why or why not?

      I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator


      How did the narrator detract from the book?

      I simply couldn't listen beyond 2 hrs


      2 of 3 people found this review helpful
    •  
      C. Winicour Chicago, IL 06-10-09
      C. Winicour Chicago, IL 06-10-09 Member Since 2010

      CWinicour

      HELPFUL VOTES
      22
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      "Reads like a stale dissertation"

      I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.

      8 of 13 people found this review helpful
    •  
      Matt C Fullerton, CA United States 05-11-17
      Matt C Fullerton, CA United States 05-11-17 Member Since 2016
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      5
      3
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      "Interesting but somewhat hard to put to action"
      What did you love best about Blue Ocean Strategy?

      Very interesting theories introduced. I work on a product that I would define as a Blue Ocean, so it was enlightening to hear the research supporting this strategy.


      What didn’t you like about Grover Gardner’s performance?

      Reading was straightforward and clear, but a bit dry.


      Any additional comments?

      I found it hard to put these theories into action. Maybe the product I work on isn't the most applicable.

      0 of 0 people found this review helpful
    •  
      Anthony Beharry 05-03-17 Member Since 2015
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      13
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      Story
      "Mind Shift"

      This book gives me a new way of seeing business and history by framing past event around its central theme.

      0 of 0 people found this review helpful
    •  
      Coaching Champ Hays, KS 05-02-17
      Coaching Champ Hays, KS 05-02-17
      ratings
      REVIEWS
      11
      1
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      Performance
      Story
      "same basic idea repeated in different scenarios"

      same basic idea repeated in different scenarios. after the 3rd time you already get tired of it

      0 of 0 people found this review helpful
    •  
      Annmarie 04-23-17
      Annmarie 04-23-17 Member Since 2015

      Owner of Annmarie's Breaking Ground Podcast show. I love listening to Audible Books and sharing it with others.

      HELPFUL VOTES
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      "BUSINESS STRATEGY IS KEY"
      What was one of the most memorable moments of Blue Ocean Strategy?

      It opened my eyes to realize how most follow the traditional business roles out of necessity vs. those who are creative and develop strategies in the road less travelled.


      0 of 0 people found this review helpful
    •  
      04-21-17
      04-21-17 Member Since 2016
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      2
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      "Uncontested wealth of knowledge!"

      Such a great collection of examples to show how thinking outside the book can really help you set yourself apart from competitors!

      0 of 0 people found this review helpful
    •  
      henry cooper sr 04-13-17 Member Since 2016
      ratings
      REVIEWS
      6
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      "Great book.a must have for business. one for the. "

      great book one for the archives, a must for entrepreneurs, Share with a friend.

      0 of 0 people found this review helpful
    •  
      NTCHIDJE 04-12-17
      NTCHIDJE 04-12-17 Member Since 2016
      ratings
      REVIEWS
      6
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      Story
      "Amazing information on marketing motto."

      must read for people looking for a radical shift in their business and view on marketing.

      0 of 0 people found this review helpful

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