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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

    Critic Reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What members say

    Average Customer Ratings

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    • 4.1 out of 5.0
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    • Overall
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    • Story

    Great tool for free thinking growth

    the basic premise is that most businesses are competing with one another for a limited amount of demand

    it argues that you should try to think about expanding the demand for your product versus competing for the existing demand

    the next book is a little bit more helpful in figuring out just how to do that

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    Blue Ocean is good for healthcare also

    This is one of the best books I have read in my life. Great for healthcare strategy also

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    This is a classic must read

    This is a classic must read on the nature of strategy formation, execution, and what creating new markets really looks like. Enjoy!

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    tremendous food for thought

    this book offers great insight. great book for the sophisticated business minds of today's ever-changing economy

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    Financial Freedom

    I loved this book because it gives you details on how to run a business, and this book is for those who are seeking financial freedom. I highly recommend this book if you want to run your own business.

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    Revolutionary!

    This book is definitely a mind-opener. The first I've completed and couldn't put it down.

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    The recomnendations are true

    I listen to a lot of interviews on podcasts and watch a lot of entrepreneurial videos. This book has been recommended multiple times, so I finally downloaded it. I was taking notes from practically the beginning. The examples are interesting and the principles worth studying. Absolutely a great influence on mindset. I'll be listening again.

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    Mind blowing! A book for all business owners.

    A book all business owners should read. A must read book for entrepreneurs looking for new opportunities

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    Great Listen

    Where does Blue Ocean Strategy rank among all the audiobooks you’ve listened to so far?

    This is my first audio book. It was an easy way to get in a book that I would not have time to read.

    • Overall

    No doubt, MUST READ for every leader

    Very insightful book and very good narration. I recommend it to anyone who wants to see what others can't see in the world of Business and career