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Publisher's Summary

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, nonprofit, or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 W. Chan Kim and Renee Mauborgne (P)2017 Hachette Audio

Critic Reviews

"[A] stirring business primer...[ Blue Ocean Shift] includes powerful real-life examples.... This invaluable guide will be empowering to business-minded listeners." ( Publishers Weekly)
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In Blue Ocean Shift, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or a Fortune 500 company." (Ram Charan, CEO and board advisor, New York Times best-selling author of Execution)

What members say

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Foundational For Any Strategist

This book should be required reading material for any company/person that is involved in strategic decisions. The more people that read this book, the easier it will be to make the transition to creating real value. Highly recommend for Product Managers and Marketers.

4 of 4 people found this review helpful

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Not a book for listening

Great concepts but there's too much theory and references to written pieces in the book like graphs etc
I would not recommend as a listen to book
If you decide to read it , it will be a hard read make sure you allocate the time to go through it, not an easy to follow book

8 of 9 people found this review helpful

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Reimagine and Transform

Straightforward and detailed methodology that transforms the way we approach any endeavor. Open the possibility for reaching untapped potential markets.

1 of 1 people found this review helpful

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Too much filler.

Love the blue ocean strategy it's how I model my business but it needs more focus

1 of 1 people found this review helpful

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Another amazing listen of the Blue Ocean series!

Another VERY insightful and mind-opening work by the authors. I absolutely love it and feel it deserves a permanent space on the Entrepreneur's bookshelf.

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  • Miguel
  • United States
  • 02-26-18

Time well invested!

Great perspectives and strategies from the authors on how to change mindset shift into a Blue Ocean perspective. Case studies were very relevant and timely.

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Too many story details & not enough answers

Its good and makes sense but it lacks the purpose of buying this book..

The reader wants to know "why?" & "how?" more then a story about a successful organizations experiences. The focus shifts into story telling mode more so then it does teaching. If the buyers of this literature wanted to hear a story then they would have purchased The Twilight novel.

The good part is it does put put a step by step process which is adequate. But it lacks depth and commonly asked questions. Instead we get pulled into another "once upon a time" when what we really want is the author to answer common sense "but what if" scenario questions. We want depth in the application, not entertainment.

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Libtards

When an author makes a statement..."under current population growth we will need two earths by 2030"...ALL else they have to say is completely and utterly tainted with delusional liberal Bullshit. I threw the book in the trash where it belongs.

1 of 14 people found this review helpful