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Behind the Cloud Audiobook

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

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Publisher's Summary

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

©2009 Mark Benioff; (P)2009 Audible, Inc.

What Members Say

Average Customer Rating

4.1 (561 )
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Performance
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  •  
    kevin 09-27-16
    kevin 09-27-16 Member Since 2014
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    19
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    "Different and progressive view on business"

    Very progressive view on business and how sales force is and continues to be one of the most innovative businesses

    0 of 0 people found this review helpful
  •  
    Zaw.M.O 01-03-16
    Zaw.M.O 01-03-16
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    "Not my cup of tea."

    I thought the book was about cloud operations of Salesforce infrastructure. Started reading only I found out it was not. My mistake.

    0 of 1 people found this review helpful
  •  
    JMC 04-27-15
    JMC 04-27-15
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    "awesome narrative and history"

    interesting to understand the back story why and how the company was started. also great insight into how the organization ticks, their DNA, metrics, vision, and why the Foundation was started to give back in a new innovative game changing ways.

    0 of 0 people found this review helpful
  •  
    GINA 10-11-12
    GINA 10-11-12 Member Since 2017
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    "Awesome!"
    Where does Behind the Cloud rank among all the audiobooks you’ve listened to so far?

    Very interesting insight to the world of SAS


    Who was your favorite character and why?

    Marc


    Have you listened to any of Ax Norman’s other performances before? How does this one compare?

    no - can't compare


    Any additional comments?

    I would recommend! - Great business book

    0 of 0 people found this review helpful
  •  
    Redbarron 09-11-12
    Redbarron 09-11-12
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    "Loved it, enjoyable, educational, engageing"
    If you could sum up Behind the Cloud in three words, what would they be?

    End of Software...


    What does Ax Norman bring to the story that you wouldn’t experience if you just read the book?

    he reads it well, sounds engaged and really expressing it as if he wrote it.


    Was there a moment in the book that particularly moved you?

    Many


    0 of 0 people found this review helpful
  •  
    raouf toronto, ON, Canada 03-12-12
    raouf toronto, ON, Canada 03-12-12 Member Since 2017
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    "Amazing - Ethical Business (who'd of thunk it!)"
    Would you recommend this audiobook to a friend? If so, why?

    Highly recommend this to anyone (business related or just general life outlook). From a young age, people are always taught through osmosis (or traditional life and business education) that to be a true top performer in life, you have to be ruthless and morally bankrupted. In this book you will see that you don’t have to be ruthless, just firm and develop your morality to a sublime level while still rising to the top in your profession… dedication and hard work are still a must for sure.


    0 of 0 people found this review helpful
  •  
    Amazon Customer AUSTIN, TX, United States 05-07-11
    Amazon Customer AUSTIN, TX, United States 05-07-11 Member Since 2017
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    "Inside the creation of salesforce"

    Fascinating to hear the founder and CEO of Salesforce describe the journey, from the genesis of the idea, to the startup days, to how to run an "established" company. Very enjoyable listen.

    0 of 0 people found this review helpful
  •  
    NYC Chris BRONX, NY, United States 02-08-11
    NYC Chris BRONX, NY, United States 02-08-11 Member Since 2010
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    "Concepts to be Understood"

    I view this book as a guide for a startup company for those with an entrepreneurial spirit.

    The "plays" in this book dictate corporate responsibility - which lends itself to sway human nature for corporatism. There are a ton a gems in this book, it's inspiring.

    0 of 0 people found this review helpful
  •  
    Tim 11-18-10
    Tim 11-18-10 Member Since 2016
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    "Great listen if you're planning a SaaS startup"

    I'm planning a SaaS startup, and this book was a great listen, lots of insights and tips on how to build a great company. A little too much detail on the philanthropy at times, but I guess that was one of the company's key visions.

    0 of 0 people found this review helpful
  •  
    Andy Westport, CT, United States 03-07-10
    Andy Westport, CT, United States 03-07-10 Member Since 2010
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    "a good listen if you're interested in SaaS"

    Nothing super profound or revealing, however, interesting to hear how Benioff started Salesforce.com and some of the guiding principals that have driven their success. Light on technology, heavier on the business. Worth a quick listen.

    0 of 0 people found this review helpful

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