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Publisher's Summary

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.

If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:

  • Creating that all-important first business plan
  • Getting financing and/or recruiting investors
  • Using guerilla marketing, publicity, and community involvement to attract attention
  • Keeping employees educated and motivated
  • Partnering on events and networking for opportunities
  • Keeping your cool when the Mafia comes calling
  • Hiring "virgins" - why veteran salespeople can have problems in start-ups
  • Managing people, finances, expectations, and growth
  • Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1

    From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!

  • ©2007 Steve Hindy and Tom Potter; (P)2009 Audible, Inc.

    Critic Reviews

    "Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)

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    What members say

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    Overall

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    • Story

    Good story, bad narrator

    Would you try another book from Steve Hindy, and Tom Potter and/or Steve Hindy, and Tom Potter?

    I would if they didn't narrate it.

    If you’ve listened to books by Steve Hindy, and Tom Potter before, how does this one compare?

    This is my first one.

    What didn’t you like about Steve Hindy, and Tom Potter’s performance?

    Steve Hindy trips over his own words (that he has written himself!) and has very strange cadence. Tom Potter does make up for it a little bit, but not enough to save this book.

    Do you think Beer School needs a follow-up book? Why or why not?

    No, it is a complete story of the Brooklyn Brewery for Tom and Steve.

    5 of 5 people found this review helpful

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    • Richard
    • New York, NY, United States
    • 04-28-13

    Awesome book, horrible narrators!

    A great story and a classic example of why you should NEVER allow the authors to read their own books! Tom almost put me to sleep every time he opened his mouth!

    2 of 2 people found this review helpful

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    • Eric
    • Michigan
    • 12-04-10

    Good Business Book, Bad Beer Book

    I like beer, I'm not really interested in starting a publicly traded multimillion dollar business. I did still find the book interesting and learned about the risks and drive in the business world. Definitely deterred me from starting any type of business. I run a small one man painting business. That's good enough for me, don't have to worry about funds to people to hire/fire. Book also gave a lot of incites to working in a business relationship between two people. So if you and your buddy are thinking about starting a business together this would be a very enjoyable business book to read together about a fun product. If you love beer and want to learn about beer making, or if your a home-brewer (like me) and are thinking about selling a couple bottles (vs. starting a huge beer making business) this is not the book for you. But if your thinking about starting a large brewery or any type of large company this is a very good book for that.

    4 of 5 people found this review helpful

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    • Tracy
    • Anna, TX, United States
    • 12-09-12

    Great Business Book

    Any additional comments?

    This is a great business book , although the topic is about beer - there is really no brewing advice in this book. They give an over all information how there business grew & was sold for them - If yo like business books grab this one.

    1 of 1 people found this review helpful

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    • Story

    good info about serious start up challenges

    Good info. Many things not usually gone over in typical business prep that will help in any business start up

    • Overall
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    Good story; mediocre reading

    The man who read Steve's part was not the best to listen to; very disappointed with that.

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    • Sean
    • Denver, CO, United States
    • 10-28-17

    Great book read by authors

    I love it when the authors read their own book. It was nice to hear the two prospectives.

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    great success story but too unique for average Jo

    lacked detail brewery info I was looking for. Great marketing and book on business. NYC location makes for good story but not good example for most situations.

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    Great story but a wicked piercing tooth whistle!!

    Any additional comments?

    Great story from these guys but Steve's wicked tooth whistle made it painful to listen to, even after turning the treble down in m car. A shame really since its so easily filtered out if audible was paying attention.

    • Overall
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    Boring

    This book was not what I was expecting. It's more of a story about small business then brewing/beer. The performance is very boring as well. Disappointed and not what I was hoping to hear.

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    • James S.
    • 05-30-16

    Excellent business advice - a brilliant honest and open insightful look into a craft breweries challenges

    A really great business book completely honest and openly on the two founders handling of all the key challenges they faced from formation through all its growth. Highly recommend

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    • Struan
    • 04-11-15

    Great book, poor narration.

    Great content and very helpful both in business and beer. The major downside is it is poorly narrated by Steve Hindy making it a chore to listen to.