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Publisher's Summary

A revised and updated edition of the best-selling "no-nonsense guide to beating the competition." (Publisher's Weekly<)/p>

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, best-selling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations.

A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off.

Today's struggling economy puts even greater importance on the theory and practice of business differentiation. This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition. Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.

©2003 & 2009 Joe Calloway (P)2012 Audible, Inc.

What members say

Average Customer Ratings

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Great ideas and directives

Easy to listen to. Lots of good stories and examples along with strategies and thought processes. Really enjoyed this. I highly recommend it.

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Simple but powerful

It's easy to get caught up in complexity when you are looking to take your business to the next level, but these simple, yet powerful principles (when applied) will help your business become a category of one.

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Excellent examples for being Outstanding

Very good, super worth it!
I will definitely come back to it more than twice!

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Best business book

This book has the ability to take your business to heights you haven't even imagined. Probably the best business book out there. Thank you Joe Calloway