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Publisher's Summary

In this issue:

"Game Time for Twitter: Jack Dorsey's Big Bet on Live Events": Can the company's move to stream major events right inside its app, including Thursday night NFL games, woo the masses?

"How Google Is Schooling Apple and Microsoft in the Battle for America's Classrooms": It took the Chromebook just five years to become the country's most popular education device. Here's how Google won the classroom.

"How Kanye, Alexa Chung, and Other Mavericks Are Changing Fashion Forever": It's not just clothes they're transforming, it's how—and when and where—we consume them.

"Adidas Makes a Play for Women": Can the sports brand counter sluggish sales and shrinking market share by reaching more female customers?

"How David Adjaye Told the Story of the African-American Experience—With a Building": How the architect behind the new National Museum of African American History and Culture explains how he captured "an extraordinary journey.

"Sam Adams's Secret Weapon for Winning Back the American Craft Drinker": Jennifer Glanville is forever employing new techniques to create extraordinarily distinctive brews.

"What the First Mac's Failure Teaches Us about VR": Despite VR's huge promise, here is why the technology has a long way to go.

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