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Publisher's Summary

In this issue:

"Can Livestrong Survive Lance Armstrong and a Doping Scandal?": The world's most famous cancer survivor’s legal troubles may make him a risk.

"The Starbuck’s Cup Dilemma": The top environmental liability that has bedeviled Starbucks for over 2 decades.

"Portrait of the Rapper as a Young Marketer": Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever.

"The Siberian Energy Rush": Global warming is opening up the Arctic Circle and Russia would like to control its bounty of natural resources.

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