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Audible Fast Company, July/August 2017 Periodical

Audible Fast Company, July/August 2017

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Publisher's Summary

In this issue:

"The Real Story Behind Elon Musk's $2.6 Billion Acquisition of SolarCity and What it Means for Tesla's Future–Not to Mention the Planet's": The Tesla CEO's merger with his cousins' sustainable-energy company, SolarCity, is totally logical–and hugely risky. With eyes now on the private sector for environmental leadership, can Musk pull off another miracle?

"Susan Wojcicki Has Transformed YouTube—But She Isn't Done Yet": To outmaneuver traditional TV—and secure Google's future—YouTube's CEO must satisfy homegrown creators, risk-averse advertisers, Hollywood celebs, and a billion-plus viewers.

"Why Facebook, Google, And Snap Love AR—And What's Coming Next": The future will be augmented. The only question now is how we get there.

"It's A Mud Mud Mud Mud World": Tough Mudder, the obstacle-course company that puts regular people through almost comically extreme challenges, is trying to clear one of the biggest hurdles in business: scaling from one-hit wonder to global phenomenon.

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