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Publisher's Summary

This version of APE was updated with the most recent content, facts, figures, tools, and resources on March 5th, 2013. To see what content has been added since the last update of APE, please visit apethebook.com/updates. This is version 1.2 (Baldacci).

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, "There must be a better way."

With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.

©2013 Guy Kawasaki & Shawn Welch (P)2013 Audible, Inc.

Critic Reviews

"APE is easily the most comprehensive, best organized, nuts-and-bolts-useful work on self-publishing I've seen to date. I think Guy has written the bible on self-publishing, and I expect it will be recognized - and widely used - as such." (Barry Eisler, best-selling novelist)
"As digitization creates a revolutionary opportunity for writers to become their own publishers a new self-publishing infrastructure has emerged. This book will become the standard guide to this new publishing universe." (Jason Epstein, former editorial director of Random House and co-founder of On Demand Books)
"Guy's book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors." (Atif Rafiq, General Manager, Kindle Direct Publishing at Amazon.com)

What members say

Average Customer Ratings

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  • Amanda
  • Gilbert, AZ, United States
  • 01-16-14

Progressive marketing anyone with online access

What did you love best about APE: Author, Publisher, Entrepreneur - How to Publish a Book?

I loved having access to such a wealth of information from a guru on not only self-publishing, but social media and digital marketing. Most of his tips do not cost you anything, and as long as the self publisher is internet savvy, they have full capability of putting these tactics to use.

Any additional comments?

I enjoyed the narrator, he had a strong presence- but after hearing a few of Guy Kawasaki's YouTube clips, I think he could have done a fantastic job. In the book he states that he values time with family and will choose to hire for certain projects, I understand and this was probably his thought process.

2 of 2 people found this review helpful

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This is Self-Publishing 101 AND 102 -- a roadmap!

Would you consider the audio edition of APE: Author, Publisher, Entrepreneur - How to Publish a Book to be better than the print version?

No, the audiobook cannot -- by the very design of the book -- be better than the print version. I listened while on a 7-hour drive then immediately ordered the print version. APE is one of those books that even Kindle fanatics will want the print version of. The reason: lists, lists, lists...references...contacts...a roadmap for five years of training and work. Smell the book, write in it. bend the pages over.

What did you like best about this story?

If you have already published an e-book, half the book is old hat but, believe me, you will learn who the big boys are and how to play better than you might have thought you could on your own. We are easily lured into Amazon's publishing wonderland and that may still be an option, but we learn plenty about good options for printing, distribution, marketing, etc.

Which character – as performed by Lloyd Sherr – was your favorite?

Lloyd Sherr mercifully read at a fast speed so that this data-heavy book stayed interesting. Loved his voice and upbeat tone.

What insight do you think you’ll apply from APE: Author, Publisher, Entrepreneur - How to Publish a Book?

I am starting the next book with the best outline ever. I am mounting the biggest campaign of my life to engage a large crowd of supporters, influencers, editors, and buyers. The steps outlined in the last 10 chapters provide a roadmap for success. I can feel, taste, and fully imagine what success looks like.

2 of 2 people found this review helpful

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If your looking to self publish this is the book!

If you could sum up APE: Author, Publisher, Entrepreneur - How to Publish a Book in three words, what would they be?

Publish your book! This book is the best book on self-publishing that I have read to date!

What was one of the most memorable moments of APE: Author, Publisher, Entrepreneur - How to Publish a Book?

Great insights on how to publish a book!

What about Lloyd Sherr’s performance did you like?

Great Narration!

Any additional comments?

I bought the physical copy of the book as well so that I could use as a reference point!

1 of 1 people found this review helpful

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  • PJ
  • 09-13-15

Appreciated Guide

On a journey of writing. When the time comes to share my thoughts with the world I have no doubt this information will play a vital role. It is a top notch platinum mentor to guide me to success. Thank you.

1 of 1 people found this review helpful

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  • AJ
  • 05-12-15

Great book for any new author!!

This book exceeded my expectations!! There is so much good information. I imagine I will keep going back to it to help with my future releases

1 of 1 people found this review helpful

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Great outline for a beginner.

Good narration. Book is well structured. Easy to follow and understand. Regardless of the type of book you may be writing or if you'll self publish or publish traditionally, it's a good reference.

I will buy the physical book as well to easily add notes and refer back to advice that was given throughout.

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Brilliant Guide!

Everything you need to know before writing a book and deciding to self publish it.

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good stuff for first time publisher

this is a good book for first time publisher. some of it is fluff. however when things get specific then I advise posting attention.

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Comprehensive guide to self-publishing

Nuts and bolts all here in an eminently readable/listenable guide. More detail than I've seen in any other book, but really well constructed, so you don't get lost/buried.

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What an Education!

I started listening to this audiobook nearly a year ago. I thought it was good. But now that I finished writing my novel, the information is vital to me. I just finished listening and I think this informative book is great! It answered all my questions about publishing. I'm going to listen again!

0 of 1 people found this review helpful