When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million....
Author Kim Scott was an executive at Google and then at Apple, where she developed a class on how to be a good boss....
The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal....
This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization to drive new alternatives for business and society....
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business....
Readers and listeners of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert's books for years....
A Fine Line shares the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization's competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple.
Offering a step-by-step overview of the innovation process - from targeting goals to shepherding new products and services to the marketplace - Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers.
With Esslinger's unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy.
The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow's world.
This is a somewhat narcissistic autobiographical story of the designer behind Steve Jobs, and surprisingly many others of Job’s ilk. In retrospect I should have felt more incredulity that one man could have been the lead designer on so many influential products in the second half of the 20th century. But I think it’s a pretty honest rendition.
Mixed in are his views on business strategy: 1) great design must be artistic, but it must be even more about the engineering, 2) great design is about the user (everyone says this, but few walk the walk), 3) great design should not mirror today’s market, but rather must be about what the market could be with 1 or 2 steps (but presumably not 10 steps), 4) globalization makes design more valuable while making much around it less valuable (globalization makes design more strategic in other ways too), 5) great design has always been manufacturing (few seem to remember this).
The book also includes a significant section on greening as an opportunity for designs. I remain unsure rather this section is deep or fashionable fluff.
The best part of the book was the analysis Chinese Manufacturing and Taiwanese Design (i.e., ODMs). He argues that the Chinese manufacturing is far more capable, especially more flexible, than western designers understand and that this gap in awareness is the source of a major shortfall in the potential of western design.
The biggest weakness of the book is that he presents an interesting thesis, namely that design has become one of the key pillars of business strategy, but never follows through with a forceful attempt to prove this thesis. Probably it was self evident to him, but it leaves the non-designer reader unsatisfied.
7 of 7 people found this review helpful
Beyond the multiple self promotions of essinger's firm Frog design, and layers of "only the best" platitudes there is useful advice, Esslinger's firm has been instrumental in many super successful products(like Macintosh). I would have enjoyed it a bit more with the ego tempered a bit and the advice given with a true spirit of helping readers more that flacking for frog...Frog is great, we know that already that is why we bought the book.
2 of 3 people found this review helpful
What did you like best about A Fine Line? What did you like least?
The book is very interesting providing an interesting read into the history of Frog
How could the performance have been better?
The narration is poor and robotic. It sounds like a person trying hard to sound like a text-to-speech algorithm. It is terribly difficult to carry on listening.
Would you say that listening to this book was time well-spent? Why or why not?
Much of my time with this book in the car was spent arguing with the narrator. There were some pearls of wisdom, but I had to tolerate the europhile, ecologist, socialist political crap to get them.
What was most disappointing about Hartmut Esslinger’s story?
The loud political tone makes it hard to listen to the business and design wisdom.He should have kept his political manifesto separate from his business advice.
1 of 2 people found this review helpful