Building the Co-Creative Enterprise (Harvard Business Review)

Narrated by: Todd Mundt
Length: 30 mins
Categories: Business, Career Skills
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Publisher's Summary

Venkat Ramaswamy, a professor at the University of Michigan's Ross School of Business, and Francis Gouillart, president of the Experience Co-Creation Partnership, a management education and consulting firm, write about how a few pioneers are attaining breakthrough insights and developing brand new business models.

This article was first published in the October 2010 issue of Harvard Business Review.

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©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.

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