Building The Brand with James Burtt Podcast Por Phonic Content arte de portada

Building The Brand with James Burtt

Building The Brand with James Burtt

De: Phonic Content
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Building The Brand is a Top 50 business podcast for people who don’t just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn’t surface-level storytelling. This is a tactical break down of real decisions, trade-offs and lessons behind standout brands Past guests include world-renowned business and entrepreneurial figures Gary Brecka, Grant Cardone, Joe Foster, Mark Victor Hansen and John Lee Dumas. Not how to. This is how you.Phonic Content Economía Gestión y Liderazgo Liderazgo
Episodios
  • Jake Lee: Inside Celebrity Talent Management, Creator Economics & Why Owned Media Now Beats Traditional Fame

    Jake Lee: Inside Celebrity Talent Management, Creator Economics & Why Owned Media Now Beats Traditional Fame
    Apr 7 2026

    What does it actually take to build a modern talent brand in a world where followers mean less, engagement means more, and creators now hold more power than the platforms and brands trying to use them?

    In this episode of Building The Brand, James Burtt sits down with Jake Lee, founder of Alpha Talent Group, to unpack what is really happening inside the creator economy, celebrity talent management, and the new rules of influence. From managing major personalities and sports talent to navigating brand deals, reputation risk, platform shifts and long-term career planning, Jake gives a sharp behind-the-scenes view of an industry that many people still misunderstand.

    Watch more episodes and connect here:

    https://www.youtube.com/@buildingthebrandofficial

    https://buildingthebrand.co.uk/newsletter

    Jake explains why engagement matters more than follower count, why creators should think like business owners, why LinkedIn is wildly underrated, and why the smartest operators are planning for life beyond the current wave of attention.

    He also opens up about working with high-profile names including Tommy Fury, how trust is built in the talent world, what brands still get wrong when working with creators, and why the future belongs to people who own their audience rather than just rent attention from traditional media.

    In this episode, you will hear:

    • Why owned media has become as powerful as, or more powerful than, traditional media

    • Why follower count is often a vanity metric and engagement is what really matters

    • How brands should brief creators if they actually want better content and better ROI

    • Why talent management today has to go far beyond brand deals

    • How creators can turn content into a genuine full-time career

    • Why long-term planning matters for creators, athletes and founders alike

    • How Alpha Talent Group thinks about trust, reputation and 360 management

    • Why LinkedIn is one of the most overlooked platforms for creators and public talent

    • What the future of sports creators looks like ahead of major events like the World Cup

    • What happens behind the scenes when managing talent through public controversy and career-defining moments

    Connect with Jake:


    KEY MOMENTS:

    0:00 – Why creator work can now be a genuine full-time career

    01:07 – Jake Lee on building Alpha Talent Group across entertainment, digital and sport

    05:32 – Why engagement matters more than audience size

    09:07 – Has owned media now become more powerful than traditional fame?

    10:00 – Why creators now hold more power in brand relationships

    14:30 – How Alpha Talent approaches talent-first dealmaking

    16:14 – Why the government is now taking creators seriously

    22:23 – How brands are thinking more about ROI, conversion and performance

    25:34 – Why the best metric is the one tied to the actual outcome

    27:52 – Affiliate deals, hybrid deals and the changing economics of creator partnerships

    30:00 – Why creators need stable income before taking bigger commercial risks

    32:29 – Setting expectations with talent and treating content like a real profession

    36:47 – Which platforms are working best right now for creators

    38:18 – Why LinkedIn may be the most underrated platform in media and talent

    41:18 – Why athletes and creators need to plan for life after the peak

    45:15 – The real value of 360 management and trusted advisors

    49:45 – Why talent agencies should build brand visibility without becoming the talent

    53:21 – Managing Tommy Fury, public scrutiny and protecting talent through difficult periods

    59:25 – The business of boxing, showmanship and selling attention

    01:05:41 – Why Alpha uses a three-month trial contract instead of locking people in

    01:11:09 – Why the best businesses often win by rejecting lazy industry norms

    01:12:25 – The milestone moments that made Jake realise the business was real

    01:21:15 – What Jake is most excited about in the next phase of the creator economy
    Más Menos
    1 h y 22 m
  • Rob Moore: Personal Brand, Controversy Marketing, Disruptors, Trolls & Building a Business That Scales Beyond You

    Rob Moore: Personal Brand, Controversy Marketing, Disruptors, Trolls & Building a Business That Scales Beyond You
    Apr 1 2026
    How do you build a personal brand so powerful that it drives trust, sales, attention and scale - without becoming trapped inside it?Rob Moore is an entrepreneur, investor, founder of Progressive Property, host of the Disruptors podcast, and creator of Money.School. He shares what personal brand actually does commercially, why criticism can be a growth tool, how controversy affects positioning, and why most founders still misunderstand the difference between attention and leverage.He explains:▪️Why personal brand is not vanity when it is tied to trust and conversion▪️How Rob separated his own identity from the Progressive brand so the business could scale beyond him▪️Why training other people to replace you is the best way to grow▪️How trolls, critics and public feedback can sharpen your business▪️What the Andrew Tate and Bonnie Blue interview did for his brand commercially▪️Why not all publicity is good publicity - but some of it is perfectly aligned with positioning▪️How email databases, podcasting and omnichannel content became major growth levers▪️Why he believes founders need to stop hiding from criticism if they want to build anything meaningful▪️How Rob thinks about content, controversy, algorithms and attention in 2026Watch more episodes and connect via:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletterKey Moments: 0:00 Hate, trolls and using criticism as fuel1:26 Rob Moore and James Burtt reconnect after 13 years 2:35 Why he split his personal brand from Progressive4:07 Nearly property 400 units, 20 years in business and £350m in sales5:30 What the 20-year business anniversary meant emotionally7:28 The fuel that drives him now10:26 “Trolls are the ticks”11:22 Childhood trauma, people pleasing and business pressure15:00 Why criticism can actually make you better17:12 The complaints department growth lesson19:28 Therapy, self-development and ongoing inner work21:18 The early foundations of Rob’s personal brand22:10 Working on the business, not in it24:47 The burnout that forced him to change26:37 The Cayman Islands accountability move27:21 How the business scaled from Rob being the bottleneck28:00 Why trainers leaving is a cost of scaling32:26 The olive branch rule after fallouts33:27 Why personal brand is a commercial asset36:21 Was podcasting the biggest growth lever?37:01 200 million monthly views and the scale of Rob’s audience37:19 Why email is still one of the biggest assets in business38:58 Podcasting as a content machine39:31 The Andrew Tate and Bonnie Blue episode41:01 The boardroom fallout and brand risk debate45:19 How the Tate interview actually came together50:01 What the Andrew Tate and Bonnie Blue interview did for the Rob Moore brand52:15 The views, backlash and commercial upside53:39 Why controversial interviews have already produced buyers and hires1:01:36 Prince Andrew, Trump, Musk and the guests he’d still have on1:02:22 Why he gives people space to speak1:05:43 Conspiracy, banking and boardroom tension1:08:13 The risk of saying what he thinks publicly1:09:41 What the Rob Moore brand team looks like1:12:20 Why he wants to double down on content this year1:15:08 How much profit Rob Moore’s personal brand drives1:16:20 Why personal brand reduces ad spend and increases trust1:17:45 Why live events still matter in an AI world1:19:41 The promise he made to never miss a platform again1:24:15 Social media platforms Rob Moore is focused on now1:25:16 Why lifestyle content performs so well1:27:01 LinkedIn, algorithms and posting consistently1:35:22 Why the information and education space gets so much hate1:38:24 Criticism vs noise1:41:37 Will Rob fight Samuel Leeds again?1:44:21 Reinventing yourself like Radiohead1:45:24 Why he did the boxing match in the first place1:50:45 Rob’s content bridge offer strategyCONNECT WITH ROB MOORE: https://robmoore.com/https://money.school/
    Más Menos
    1 h y 53 m
  • PREVIEW: Rob Moore on Scaling Divisive Brands to over £350 Million In Revenue

    PREVIEW: Rob Moore on Scaling Divisive Brands to over £350 Million In Revenue
    Apr 1 2026

    How do you build brands so powerful that they drive trust, attention and scale, generating in excess of £350 Million in revenue?!


    FULL EPISODE OUT NOW
    Más Menos
    2 m
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