Building Brands: Creating A World-Class Marketing Team

De: Ed Burghard

Narrado por: Virtual Voice

One key to creating a successful brand is building a highly competitive and effective Marketing Team. It begins with hiring the right people and then nurturing and motivating them to perform at their very best. This book describes the characteristics that predict whether a marketer will be successful, advises on how to onboard and develop them, reviews effective leadership approaches, and deals with tough questions like - When do you promote or terminate a marketer?

This book is intended to be a situational resource for Marketing Managers at all levels and a blueprint for success for marketers aspiring to earn increased responsibilities.