Ten years in business means a lot of lessons learned but it also means a lot of moments I'll never forget. In this episode, I'm taking you on a personal trip down memory lane through 14 of my biggest pinch-me moments from the last decade. Some of these I've never talked about publicly before. Some of them you may have witnessed in real time if you've been a longtime listener. And some of them still make me emotional to this day.

From the first time I made a sale while I was sleeping, to finding out I was pregnant in a hotel room two hours before walking on stage, to a certain billionaire posting a photo with one of my coffee mugs... these are the moments that made me stop and think, is this real life? I'm also sharing some that are quieter and more personal, including what I'd consider the biggest pinch-me moment of all, which is happening right now in this season of my life.

This episode is part of my ongoing 10-year anniversary series, so if you haven't listened to the episodes before this one, I'd encourage you to go back and catch up. And next week, I'll be wrapping up the series with an episode all about motherhood and business (something I touched on a lot in this one).

Links mentioned in this episode:

Episode 114 Behind the Scenes of My Multiple Five-Figure Launch (the Booked Out Designer beta launch): https://elizabethmccravy.com/114

Real estate investing episodes: 134, 135, 136, 197 and 198

Booked Out Designer course: elizabethmccravy.com/bod

Showit website builder: https://elizabethmccravy.com/showit

Shop our Showit Website Templates: https://elizabethmccravy.com/shop

Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb

Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

Ten years ago, I launched my first website, declared myself a business owner, and had absolutely no idea what I was getting myself into. In this episode, I'm sharing the seven things I wish I could go back and tell myself on day one (the lessons I learned the hard way so you don't have to).

These are the things that don't always get talked about in the online business world but absolutely should be. I'm getting into the real, unglamorous side of running a business: the mindset shifts, the money stuff, the client situations, and the behind-the-scenes work that never makes it to anyone's Instagram feed.

I'm also sharing my absolute favorite tip of all, which I saved for last, that I think might be the most fun one too.

If you're just starting out, a few years in, or even a decade deep like me, I think there's something in this episode for you. Listen in, and let me know which one hits home.

Links mentioned:

Read the full shownotes: https://elizabethmccravy.com/332

Grab my end of month financial guide (for free): https://elizabethmccravy.com/profit

Shop our Showit Website Templates: https://elizabethmccravy.com/shop

Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb

Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

Episodes mentioned:

Episode 54 on how to deal with difficult or angry clients: https://elizabethmccravy.com/54

Episode 55 on preventing difficult client situations: https://elizabethmccravy.com/55

Episode 46 on planning your week: https://elizabethmccravy.com/46

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

This week I’m back with part two of my 10-year business reflection series. In episode 330, I shared the first five lessons I’ve learned after a decade of running my business, and today I’m continuing the list with five more things that have shaped the way I think about entrepreneurship.

Reaching 10 years in business has made me reflect on just how much life, and business, can change over time. When I started, I was newly married, working constantly, and figuring things out as I went. My business looked completely different back then. Now I’m running it in a totally different season of life as a mom of three young kids, with different priorities, different capacity, and honestly a different perspective on what success even means.

One of the biggest themes for me lately has been remembering that your business doesn’t have to look the same forever. As your life changes, your business can (and should) change too.

If you haven’t listened to part one yet, be sure to go back and check out episode 330 where I share the first five lessons from my first decade in business.

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/331

Shop our Showit Website Templates: https://elizabethmccravy.com/shop

Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb

Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

After a two-month break, I'm back, and I'm coming back in a big way. This month, I'm celebrating 10 years in business with a special series, and I could not be more excited to share it with you.

In this episode, I'm kicking things off with the first five lessons I've learned across a decade of running a business, generating multiple millions of dollars in revenue, raising three kids, and navigating all the messy, beautiful in-between. These are all real things I've learned from doing the work, making mistakes, and growing as both a business owner and a person.

Whether you're just starting out, a few years in, or even further along than I am, I think there's something in this episode for you. I share what I wish I'd known earlier, what I'd do differently, and the mindsets that have shaped the way I run my business today (especially as my life and priorities have shifted over the years).

Tune in for part one of this series, and come back next week for episode 331, where I'll share five more.

Links Mentioned:

Read the full shownotes: https://elizabethmccravy.com/330

Shop our Showit Website Templates: https://elizabethmccravy.com/shop

Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb

Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook

Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

Building your first website can feel like the moment your business finally becomes real and that’s exactly what this episode is about. If you’ve started a side hustle, freelanced a bit, or booked clients through Instagram but don’t yet have a true online home, this conversation walks you through how to confidently get your website live without tech confusion, huge expenses, or waiting until everything feels “perfect.”

In this episode, I’m breaking down what you don’t need to build your first website (custom code, thousands of dollars, a five-year business plan, or perfectly polished branding) and what you actually do need. I know firsthand how getting something live now can immediately help you feel more confident, book clients, and legitimize your business in your own mind so chances are, you can get started today!

You’ll also get a beginner-friendly walkthrough of how to build your site step by step, including choosing a website platform, picking a template that fits your brand, customizing your site, connecting your domain, and finally launching and sharing it. Plus, I’m even including a simple glossary of website terms so you can understand what people are talking about as you build your first website.

I also share why Showit is my website builder of choice (for new AND experienced business owners!). If you want to get a FREE TRIAL (for one month!) head here and use code ELIZABETH: https://elizabethmccravy.com/showit

If you’ve been thinking, “I know I need a website, I just don’t know where to start,” this episode gives you clarity, momentum, and a clear next step so you can stop overthinking and start building.

Links Mentioned:

• Get the full shownotes: https://elizabethmccravy.com/329
• Shop Elizabeth McCravy Templates (Full Site Templates): https://elizabethmccravy.com/shop
• Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz
• Grab my FREE guide to naming your business: https://elizabethmccravy.com/name-your-business
• Learn more about why I choose and recommend Showit as my website builder of choice: https://elizabethmccravy.com/showit
• Join Booked Out Designer: https://elizabethmccravy.com/bod
• Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

In this episode, I’m walking you through one simple journal prompt that has the potential to completely shift how you think about the year ahead. This is something I personally do every year on my birthday, and it’s had an incredible impact on my life, my business, and the way I set goals.

Instead of getting lost in surface-level resolutions or vague intentions, this exercise helps you zoom out and think about what would truly make the year meaningful (not just at the end of 2026, but decades from now).

To make this even easier, I’ve put together a companion blog post that lays out the full prompt, tips, and categories to consider as you journal. You can find that post at https://elizabethmccravy.com/328

I highly recommend pulling it up as you work through the exercise. It’s designed to guide you step by step and help you stay focused as you write! This might take more than one sitting so give it space and enjoy!

Links mentioned:

• Read the full shownotes: https://elizabethmccravy.com/328
• Shop Showit Website Templates: https://elizabethmccravy.com/shop
• Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
• Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
• Join Podcast Success Blueprint: https://elizabethmccravy.com/psb
• Join Booked Out Designer: https://elizabethmccravy.com/bod

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

I’m so thrilled to share today’s episode with you because I brought on someone I deeply admire, my friend Akua Konadu, to teach a special guest training! This one was prepped during my maternity leave and I can't wait to share it with you. Akua hosts two incredible podcasts and is a gifted storytelling strategist, and she is truly one of the most natural interviewers I know. I knew she’d bring something impactful to you… and she absolutely delivers.

In this training, Akua takes us behind the scenes of what actually makes an interview powerful. If you’ve ever worried about “winging it,” struggled to pull deeper stories out of guests, or wondered how to create conversations that stand out in a crowded podcast world, this episode will feel like such a breath of fresh air.

She shares what it looks like to prep with intention without losing authenticity, how to lead interviews with curiosity instead of control, and simple mindset shifts that help you show up more confidently on the mic.

One thing I love about Akua is how deeply she understands storytelling... not just as a concept, but as a real tool for connection and impact. You’ll hear her talk about how to invite guests into meaningful moments, how to create flow that feels conversational instead of rigid, and how to gently steer a conversation so your listeners walk away with transformation, not just information. If you want your episodes to feel richer, more natural, and more memorable, this is such a treat.

Links mentioned:

• Read the Shownotes: https://elizabethmccravy.com/327
• Follow Akua on Instagram: https://www.instagram.com/akuakonadu_
• Take Akua's storytelling quiz: https://akuakonadu.com/quiz
• Listen to Akua's Podcast: The Unbreakable Business Podcast hosted by Honeybook and Here's the Tea with Akua
• Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb
• Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz
• Connect on Instagram: https://www.instagram.com/elizabethmccravy/
• Shop Showit templates: https://elizabethmccravy.com/shop
• Join me inside Booked Out Designer: https://elizabethmccravy.com/bod

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

This week, I’m re-sharing one of the most loved Christmas episodes I’ve ever recorded. It originally aired last year, but so many of you told me how helpful and calming it was during the holiday rush that I knew it deserved a second round. If you’re craving a little more peace and organization this season, or if you’re listening for the very first time, you’re in the right place.

In this episode, I’m diving into the practical side of holiday prep: keeping track of gifts, making gatherings easier, organizing your plans, and navigating all the moving pieces that come with December. Whether you have kids or not, these are the real systems that have helped me stay sane through years of gifting, hosting, and juggling family schedules. I’ve learned so much as a wife, a mom, and someone who always seems to get stuck in charge of teacher gifts (and my hope is that what’s worked for me will make your own Christmas season feel lighter and more enjoyable).

This episode is packed with seven big tips, some small and simple, some truly game-changing, all designed to help you stay organized, prepare ahead, and make space for the parts of Christmas that actually matter. I hope it brings you clarity, breathing room, and a few new traditions to love. Enjoy!

Links mentioned:

• Read the full shownotes (with all the links!): https://elizabethmccravy.com/326
• Shop Showit Website Templates: https://elizabethmccravy.com/shop
• Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz
• Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
• Join Podcast Success Blueprint: https://elizabethmccravy.com/psb
• Join Booked Out Designer: https://elizabethmccravy.com/bod

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop