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Publisher's Summary

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand.

Branding: Brand Identity, Brand Strategy and Brand Development is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success. 

Globally recognized brands all follow these tips, and it's mandatory that you do, too. You don't just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful mega-brand that people everywhere know about and recognize. 

Don't just take our word for it. If you're ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is start listening and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you'll have left to answer is: What is the view like from the top?

©2017 K. L. Hammond (P)2017 K. L. Hammond

What members say

Average Customer Ratings

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  • MF
  • Boston, MA USA
  • 05-04-18

Don't waste your time

For anyone with an ounce of business experience this book will be a complete waste of time. It is full of silly and basic superlatives with very few meaningful examples or Analyses. While easy to understand it is not very well written.

10 of 12 people found this review helpful

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Amazing

great information in this audio book. loved every second about to listen to it again. I'm very blessed to you make it feel like we are very special to the universe which we are. 💖

1 of 1 people found this review helpful

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well done

It's clear and concise so you don't need an MBA to decode it. Make sure you have a fresh clean notebook ready to go when you sit down with Branding Basics. It gets straight to the point of things to get you into action around your business, non-profit, or hobby immediately and you are left with so much clarity going forward.

1 of 1 people found this review helpful

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Good Overall...

K. L. Hammond used many fun examples and great references that just added a wonderful cherry on top to this learning adventure. I can't recommend this book enough!
loved it..

4 of 6 people found this review helpful

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pick up this book

It is an awesome book, it is very interesting to listen to it. I really like the way for the author takes us inside the book. really good job by the narrator.

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ideal

I love that each chapter is relatable, clear, and to the point. The price is unbeatable. Learned so much in under an hour! I can’t wait to see if the info learned was worth it!

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very well written

Great content to get you started. Definitely one of those books you would highlight in and go back to often. I'll certainly purchase the paperback version too.

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Great book

Very easy read. If you are wanting to learn more this subject, I would highly recommend. Highly recommend.

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helpful book

this book has been very helpful and extremely accurate! I'll definitely be referencing back to it!! thank you

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prefect book

I am at the stage of accepting who I am and wanting to develop my gift so again, thank you!

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  • Gintautas
  • 11-01-18

Good solid book

Well presented with multiple tips and examples. Recommend to all wanting to learn about brand development

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  • Omar Gasim
  • 09-19-18

few examples

too long explanations for simples points
though few and sometimes not clear examples

the information are valuable , its just they way they put it in .

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  • riya
  • 06-20-18

fantastic reference

Easily one of the most holistic coverages on the concept of "Branding". This is a MUST for students and professionals at any state in the career. This is a fantastic reference,

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  • riyakhan
  • 06-19-18

MUST LISTEN

Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.

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  • Anonymous User
  • 06-19-18

super level


This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.

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  • shabrish
  • 06-19-18

packed good


I just started llistening this textbook and I'm telling you, it's amazing! Such a great purchase. Also, it arrived earilier than i thought and was packaged good.

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  • stib
  • 06-19-18

clear and concise

Apart from that the book is really clear, with a variety of project tools that avoid talk in favor of stuff you can use today and will make your projects better.

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  • Anonymous User
  • 06-19-18

valuable guide


One of my more valuable books in my library. It deals with the blurring between strategy and design.

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  • Anonymous User
  • 06-19-18

amazing book

This book is amazing! I've recommended it to publicists and have used it with clients. Very straightforward, passionate, concise, many great case studies and examples.

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  • watsun
  • 06-19-18

helped me

Really glad to have purchased this book. Like many other branding books, this one is packed with a lot of info to get you to understand branding. It covers a few stories to help guide you.